Direct message the job poster from 3S Developments Inc.
Creating spaces where people truly thrive | Development with purpose and values
Join The Oickle Group and 3S Developments and help drive the next phase of growth across the South Shore of Nova Scotia. Together, we span skilled trades and construction services—HVAC, electrical, plumbing, building, and excavation, alongside residential land development and community‑building projects. We’re looking for a hands‑on Digital Marketing & Systems Coordinator to own day‑to‑day marketing execution across multiple brands while also keeping the tools, tracking, and internal systems running smoothly, using AI‑enabled workflows to work faster and smarter.
About 3S Developments and The Oickle Group
3S Developments (https : / / www.3sdevelopments.com) is a land development and real estate company creating high‑quality communities across Nova Scotia. We specialize in lakeside and waterfront projects, while also delivering a wider range of residential land developments. From acquisition and planning through servicing and sales, we manage the full process with a focus on long‑term value, quality, and sustainability.
The Oickle Group (https : / / www.theoicklegroup.com) is a growing group of construction, trade, and development companies serving the South Shore of Nova Scotia. Our businesses span HVAC, electrical, plumbing, construction, excavation, and residential development.
We are seeking a highly organized, hands‑on Digital Marketing & Systems Coordinator to own marketing execution across all companies while also supporting internal systems, reporting, and operational tools.
This role is critical to lead generation, brand consistency, and internal efficiency across the group.
The Role
You will own day‑to‑day marketing execution across social media, websites, newsletters, and paid advertising for multiple operating companies—while also acting as the tech‑savvy internal support person who helps keep marketing tools and systems running smoothly.
Marketing is the main focus. Technical and systems support is a critical secondary responsibility that helps everything run faster, cleaner, and more consistently.
While this role touches many areas, priorities are set collaboratively, and not everything runs at full intensity at the same time. This position is best suited to someone comfortable owning execution rather than managing a team.
This role is evaluated on outcomes and follow‑through, not just activity.
What you’ll do (Marketing + Content)
- Build and run a practical content strategy across brands, with a clear editorial calendar
- Create and publish content for Facebook and Instagram (with expansion to LinkedIn and other channels over time)
- Use a “single source of truth” approach : turn one core story or asset into multiple channel posts
- QA all content (your own and externally delivered) : brand voice, accuracy, design consistency, spelling / grammar, usage rights
- Support community management (comments and DMs) based on agreed service levels
- Coordinate content needs with management, sales, and field teams to capture real projects, installs, before / after photos, testimonials, and promotions
Web & Newsletter
Maintain and update company websites (WordPress + Elementor) : pages, posts, images, landing pages, basic design changes, and basic on‑page SEOEnsure websites remain accurate, functional, and up to date; work with external vendors when advanced development is requiredManage lead capture and forms (including newsletter sign‑up) and ensure everything routes correctlyOwn the newsletter : planning, writing / editing, layout, sending, basic segmentation, and reportingPaid Ads & Reporting
Support or manage Google Ads and Meta Ads (Facebook / Instagram)Coordinate creative assets, landing pages, conversion tracking, and performance reportingPropose and implement ongoing improvements (creative testing, audience and keyword refinement, budget allocation)Deliver clear monthly reporting across all companies, including leads, cost per lead, conversion trends, and recommended next actionsMarketing performance is expected to support real lead generation aligned with operational capacity.
Offline Marketing & Events (Home Shows)
Create and / or QA print‑ready materials (flyers, posters, brochures, roll‑ups)Support home show presence : pre‑event promotion, collateral readiness, and post‑event follow‑up contentCoordinate printing requirements and timelines with vendorsProject & Subcontractor Management
Run marketing projects end‑to‑end (campaigns, website refreshes, new service pages, lead‑generation initiatives)Source and manage subcontractors or vendors when needed (design, video, advanced web development, SEO / PPC, printing)Own briefs, timelines, deliverables, QA, and handover documentationVendors support execution; ownership and accountability remain with this role.
AI Tools & Technical Enablement (Critical Secondary Focus)
Use AI / LLM tools to improve speed and quality (drafting, repurposing, ideation, reporting summaries, workflow templates)Maintain strong working proficiency in Microsoft 365, Adobe Suite, and CanvaProvide first‑line support for common tool issues (accounts, permissions, 2FA, collaboration, basic troubleshooting) and elevate when requiredWork comfortably with marketing tools such as CRM systems, analytics (GA4), email / newsletter platforms, and scheduling toolsInternal Systems & Operational Support
Assist internally with spreadsheets and reportingSupport CRM or lead‑tracking toolsHelp improve internal workflows and documentationSupport staff with system organization and basic troubleshootingCreate and maintain trackers and internal documents used across companiesSystems support is intended to enable marketing execution, not replace it.
Cross‑Company Coordination
Work closely with management, sales, and operations teamsEnsure marketing aligns with operational realities, including capacity, staffing, and schedulingAdjust campaigns based on real‑world operational feedbackSupport cross‑promotion between companies when appropriateWhat We’re Looking For
Experience in digital marketing, including paid ads and online‑first campaignsStrong content execution skills (copy and visual sense; basic video is a plus)Strong project management mindset with reliable follow‑throughTech‑savvy and curious, especially with AI‑enabled workflowsSEO and analytics experience (Search Console, keyword research, reporting dashboards)Adaptable and comfortable in a fast‑paced, small‑team environmentPositive, ownership‑driven attitudeCompetitive wages, $70,000‑$100,000 based on experience and demonstrated capabilityYearly clothing allowanceDental and medical benefitsRRSP planClear performance expectations and regular feedbackReal ownership and freedom to improve how marketing is doneVariety across multiple brands and servicesHow to Apply
Please send your resume and a brief cover letter outlining your experience and interest in the role.
Job Type : Full‑time
Pay : $70,000.00‑$100,000.00 per year
Extended health careRRSP matchEmployment Type : Full‑Time
The Oickle GroupSouth Shore HVACTapped In Plumbing + Heating3S Developments#J-18808-Ljbffr