Business Development Partner

Job Description

This position is in office only

Location : Waterloo financial centre

This role has a salary outside of the range posted below. Sun Life offers a market-competitive total compensation package, including a base salary and variable incentive. This role is eligible to participate in a sales incentive plan with industry-leading incentive payout opportunities.

Coaching for growth, Client centric, relationship focused, sales driven and energetic. If this feels well aligned to who you are and areas you want to focus on, we have the right opportunity for you. Join the Sun Life district team and contribute to making a positive difference for Canadians and advisors.

The primary purpose of the Business Development Partner (BDP) is to recruit, onboard, train, develop and coach developing advisors during their first four years. You’ll play an important role in helping these advisors establish their business and witness their growth, by supporting them in building a holistic financial services practice that includes life and health insurance and wealth products. You’ll report to the District Manager (DM) and collaborate with the district and regional team and help generate business results for the overall District.

What will you do?

Source candidates for the Sun Life advisor role through community contacts and other sources of referrals, centres of influence.

Support candidates and ensure a positive onboarding experience, which includes support with licensing studies, market identification, business planning, and joint client appointments.

Train and onboard new advisors and actively oversee successful implementation of their onboarding plan. Conduct training in various areas such as product knowledge, sales process and through providing pre- and post-sales support.

Develop advisor skills and capabilities through coaching in areas such as : prospecting, developing their holistic business practice, assessing opportunities for cross-selling, the sales cycle, business management, prospecting etc.

Work with these advisors to meet their financial and strategic objectives (i.e., sales growth, productivity, client engagement, etc.).

Partner with various head office Centre of Excellence teams to support advisors.

Monitor and track advisor activities, analyze data to drive insights into business practices.

Oversee required measures and activities to ensure compliant operations.

Ensure assigned advisors are appropriately trained, licensed, registered, and following defined product suitability reviews to ensure compliance with regulatory and Sun Life obligations.

Escalate Client complaints including assessment and advisor investigations.

Ensure advisor conduct aligns to Advisor Agreement.

Achieve key recruiting and production metrics.

Foster a positive culture and relationship within the District through events, recognition programs and participation in meetings

Build community presence, for Sun Life and local advisors, through events, activities and sponsorships

What do you need to succeed?

Business acumen, product knowledge (insurance and wealth) and an understanding of the market, competition and industry.

Strong sales management and business development skills.

Strong prospecting and recruitment skills.

Strong mentoring, coaching, performance management and influencing skills.

Problem solving, analytical and decision-making skills.

Strong communication (presentation, written and verbal) and relationship building skills.

Ability to support an advisor in defining and accessing their target market.

Previous experience leading sales teams.

Forward thinking, goal-oriented with focus on achieving targets.

Strong working knowledge of the regulatory environment.

Ability to manage a successful performance management process in a sales culture.

Committed to ongoing personal and professional development.

Qualification :

Minimum 2 years of related experience within the financial services industry.

Must hold a valid Life Insurance Agent’s license in the province of Ontario.

Must hold a valid Mutual Fund license in the province of Ontario.

Must complete the Branch Manager’s Course Examination and satisfy the experience required to become registered as a mutual fund branch manager with the appropriate provincial securities commission, within the first 6 months in the role.

Must be in good standing with applicable regulators.

Proficient with various technologies – i.e., Salesforce.com, Financial Planning software, Microsoft applications.

Must has a valid driver's license

Professional designation(s) in financial services.

Previous experience in an advisor role.

Previous people leadership experience.

What’s in it for you?

The opportunity to move along a variety of career paths with amazing networking potential

Flexible Benefits from the day you join to meet the needs of you and your family

We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential

We’re honoured to be recognized as a 2025 Best Workplaces in Ontario by Great Place to Work® Canada

We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

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