Marketing Communications Specialist

Pacific Blue Cross (PBC) has been British Columbia's leading benefits provider for over80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans.

We are fueled by a commitment to keep health care sustainable for all British Columbians. Through our PBC Health Foundation, we fund projects that improve health outcomes directly related to mental health and wellbeing as well as the prevention and/or management of chronic disease. We are interested in finding people who want to make a difference and who are looking to grow their career with us.

• Work-life balance with flexible working hours of 7 hours per day, Monday to Friday (i.e., 35 hours per week).
• Paid vacation starts at 3 weeks per year, and increases with years of service.
• Hybrid work environment (i.e., a combination of work from office and work from home days).
• Generous benefits, including extended health, dental, and life insurance; these benefit premiums are 100% paid by PBC.
• Company pension contributions after 1 year of service.
• Education allowance up to $1,000 per calendar year.
• Onsite gym, cafeteria, and access to virtual doctors/counsellors 24/7 via our Employee Family Assistance Program!

About the Position

• We are searching for 1 temporary Marketing Communications Specialist to join our Marketing team.
• This position is unionized and part of the CUPE 1816 Bargaining Unit. This position is paid at hourly rates and receives wage increases in accordance with the Collective Agreement. The wage for this position is: $5,882 - $6,833 per month.

Job Summary

Under the broad managerial direction of the Assistant Manager, Marketing Communications, the Marketing Communications Specialist provides creative marketing services in the design and delivery of marketing projects to internal stakeholders in accordance with established Pacific Blue Cross (PBC) price, product messaging, and promotion strategies; collaborates with external vendors including PBC’s public relations organization advertising agency and non-agency suppliers; provides communication support to PBC leaders; prepares and edits press releases, articles, and blog posts; identifies, participates, and coordinates the strategic planning of community impact programs including sponsorships and events to increase public awareness of PBC initiatives, products, and services; and proactively pursues, establishes, and maintains networks with internal contacts to ensure knowledge on PBC’s insurance products and services, upcoming initiatives, and external factors affecting competitive advantage in PBC’s marketplace is current and relevant.

Job Duties

Marketing Project Design and Delivery

Provides creative marketing services in the design and delivery of marketing projects to internal stakeholders in accordance with established PBC price, product messaging, and promotion strategies by:

• Reviewing briefing notes and work schedules to identify business owner requirements, determine the best approach to secure audience engagement through a wide variety of promotional tactics and channels best suited to the product or service, and to plan project execution.
• Consulting and collaborating with internal stakeholders across the organization throughout project execution to ensure deliverables meet objectives, to facilitate alignment with branding and corporate messaging strategies, and to provide ongoing briefings on project status.
• Designing the overall format and content of the marketing collateral chosen to convey messaging such as advertising copy, social media tools, reports, written news releases and video scripts, consistent with PBC’s brand and style guidelines.
• Collaborating with Graphic Designers to produce marketing materials for specific projects, and proofing final designs.
• Facilitating agreement between multiple project stakeholders where differing viewpoints on approach, messaging, presentation, or other facets of project execution exist.
• Attending and actively participating in regular project status meetings to identify and refer challenges where timing and/or resource constraints are encountered during project execution.
• Conducting project sign off upon completion.
• Collaborates with external vendors including PBC’s public relations organization and non-agency suppliers such as video crews and photographers to represent the organization’s marketing vision and influence the outcomes of marketing activities such as onsite photoshoots to ensure PBC’s image is consistently and accurately represented to external stakeholders.

Media Relations

Provides communications support to PBC leaders where situations such as customer complaints or observations received through a variety of channels including social media have potential or actual impact on public perception by authoring responses in consultation with management or escalating issues according to established protocols.

Prepares and edits press releases, articles, and blog posts for review by management prior to publication.

Community Impact (Event Production and Sponsorships)

Identifies, participates, and coordinates the strategic planning of community impact programs including sponsorships and events to increase public awareness of PBC initiatives, products, and services.

General Department Support

Proactively pursues, establishes, and maintains networks with internal contacts to ensure knowledge on PBC’s insurance products and services, upcoming initiatives, and external factors affecting competitive advantage in PBC’s marketplace is current and relevant.

Identifies current and future trends, and collaborates with team members and management to capitalize on marketing opportunities and ideas to increase market awareness within available human and financial resources.

Produces a variety of documents including docketing project progress and generating a variety of reports on project, department, and organizational activities from existing templates.

As a member of the Marketing team, provides input into the development and maintenance of PBC and its entities corporate brand identity, and contributes to the development and enhancement of processes and procedures within the department.

Maintains up-to-date knowledge of marketing and communications approaches and processes through continuous learning initiatives.

On a one-to-one basis, may support new employees by demonstrating the execution of specific tasks and duties, and sharing knowledge and experience on request.

Performs other assigned duties related to the provision of corporate communications services which do not affect the rating of the job.

Qualifications

• 2-year diploma in Marketing, or equivalent.
• Demonstrated proficiency in the use of basic Word, Excel, and PowerPoint.
• 4 years of previous related experience in a marketing communications role including:
  • Experience in creative and business writing with an emphasis on proactive marketing of business products.
  • Experience developing and coordinating communications campaigns involving multiple stakeholders; and
  • Demonstrated critical thinking and problem-solving skills.

If you’re excited about taking on this opportunity, we invite you to apply today and start the conversation with us about this position.

While we thank allapplicants for their interest, only short-listed candidates will be contacted.

Diversity, Equity, and Inclusion

PBC is an Indigenous Works employer of choice, an Insurance Business Canada Diversity, Equity, and Inclusion award winner, one of Canada’s Greenest employers, a Canadian Centre for Diversity and Inclusion (CCDI) employer partner, and a Pride at Work partner.

We strive to create a workplace where everyone feels valued and employees feel empowered to freely participate and contribute regardless of race, ethnicity, gender, sexual orientation, religion, ability, education level, parental status, or socioeconomic status. We are an equal opportunity employer and welcome applications from all qualified candidates.

To request an accommodation in completing this job application, testing, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to careers@pac.bluecross.ca. These accommodation requests will be reviewed confidentially and, on a case-by-case basis by Human Resources.