Public Relations Manager

Company Description

SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else™. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.

Job Description

Overview of the Position:

The Brand, Content & Marketing team is the voice and soul of the company. We shape our global identity and craft the compelling narratives that magnetize customers. We fuse strategic brand leadership, creative direction, and precision marketing to build deep awareness, ignite loyalty, and power explosive growth across every channel.

As our Public Relations Manager, you will play a critical role in shaping and scaling the global brand narrative. Reporting to the Senior Director, Communications & Content Strategy, you will lead the development and execution of high-impact PR and brand storytelling initiatives that build awareness, strengthen brand equity, and foster meaningful cultural relevance. You will amplify the SSENSE point of view across earned media, events, and cultural moments, ensuring the brand remains influential at the forefront of fashion, culture, and technology.

What You Will Do:

• Lead the strategy and execution of brand communications and PR programs across North America and key international markets (Canada, U.S., and Europe).

• Build, manage, and deepen relationships with top-tier journalists, editors, and tastemakers across fashion, lifestyle, beauty, culture, business, technology, and trade media.

• Manage and mentor the Communications Specialist, including setting objectives, evaluating performance, and providing ongoing support.

• Work closely with the marketing, creative, social media, and editorial teams to develop integrated storytelling opportunities and a consistent communication calendar.

• Manage the annual PR budget, tracking spend and ensuring programs are delivered on time and within budget.

• Plan, execute and oversee product launches, press moments, and community-driven events, including guest list strategy, logistics, on-site management, and post-event reporting.

• Develop, write, and distribute press materials including press releases, media alerts, pitches, lookbooks, fact sheets, executive bios, and media kits.

Qualifications

Requirements:

• A minimum of 5 years of progressive experience in brand communications or public relations, with a strong track record of securing earned media across global markets.

• A minimum of 2 years of previous leadership experience managing direct reports, including coaching, mentoring, and supporting professional growth and development.

• Deep understanding of the global media landscape, with established relationships across print, digital, and emerging platforms.

• Prior experience in fashion, luxury, e-commerce, or culture-driven brands is strongly preferred; exposure to multi-brand retail or technology is a plus.

• Exceptional communication (verbal & written) skills to develop and deliver influential, multi-mode communications that can represent the company externally on major issues.

What Sets You Apart:

• Creative & Ideation: Ability to independently develop and articulate fully formed creative concepts that align with high-level strategic goals.

• Stakeholder Management: Consistently influences cross-functional senior leadership and proactively manages conflicting stakeholder interests to drive consensus.

• Proficiency in Project Management: Independently manages moderate-to-complex projects from initiation through closure, creating realistic schedules and managing scope change.

• Fashion/Industry Knowledge: Maintains a strong, up-to-date knowledge of current industry trends, brands, and competitors within the market segment to inform daily decision-making.

Additional Information

Why Join Us:

• Extended health and dental benefits, including comprehensive mental health programs and coverage.

• Parental top up program.

• Generous Employee Discount.

• Access to telemedicine and employee and family assistance program.

• Savings and retirement plan matching contributions.

• Gender Affirmation Coverage.

• Opportunity to work with cutting edge technologies and an innovative team that’s pushing the boundaries of technology.

SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations, let us know. We will do our best to accommodate you!

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