Paid Media Specialist

Banfield is looking for a Paid Media Specialist to join the BanFam and help shape smart insight-driven media campaigns that support our clients goals.Youll work closely with our Media Director and internal teams to develop and execute integrated media strategies across digital and traditional channels. Youre organized data-driven and collaborative with a curious mindset and a passion for delivering high-quality measurable work that aligns with Banfields mission of intentional impact.

Position title: Paid Media Specialist (existing vacancy)

Reports to: Media Director

Were looking for someone who has:

• A keen attention to detail
• An appetite for a fast-pacedagencyenvironment
• Strong knowledge of traditional and digital advertising
• Excellent project management skills
• An ability to multitask effectively
• An ambition and drive to produce great results for clients
• A curiosity and eagerness to learn about media campaigns

Objective of this role:

• Develop and present strategic direction and media recommendations for client campaigns
• Build and execute integrated media plans across all channels (digital social traditional)
• Assist in defining and tracking KPIs applying an analytical lens to campaign planning and reporting
• Ensure quality and accuracy in all media deliverables through collaboration with internal and external stakeholders
• Support team development through mentorship knowledge-sharing and participation in training
• Cultivate strong relationships with clients acting as a trusted strategic resource
• Help shape Banfields media point of view by staying current on media trends platforms and best practices

Summary of responsibilities:

Media strategy and planning

• Contribute to campaign strategy from briefing through to activation
  
• Research audience insights channel performance and media placements against the campaign objectives
• Translate insights and research into objective -first audience driven plans
  
• Define KPIs for media performance (CTR ROAS CPM CPC etc.)
• Align media planning with creative and strategy teams for cohesive execution
• Optimize media placements to ensure they deliver against objectives
  Present media rationale plans and performance updates to clients

Campaign execution and optimization

• Oversee media implementation execute media buys and ensure campaigns launch on time and run effectively
• Monitor performance and provide recommendations for real-time optimizations and budget allocations
• Analyze campaign results and develop actionable insights to refine strategies
• Prepare and present performance reports to internal teams and clients

Client engagement

• Participate in client meetings presenting work with clarity and confidence
• Help identify opportunities for growth and value-add initiatives
• Maintain positive professional relationships with client and partner teams

What you bring:

• Familiarity and knowledge across all paid media channels including traditional media(OOH radio print TV)
• 5 years in media planning with strong knowledge of digital planning principles
• Client management experience and superior communication skills (written & verbal)
• Proficiency with media platforms: Meta Business Centre LinkedIn Campaign Manager Google Ads
• Knowledge of website tracking (Google Analytics 4 Google Tag Manager Microsoft Clarity HotJar) is an asset
• An understanding of programmatic advertising
• Fluency in both English and French is an asset
  
  

What Banfield can offer:

• Hybrid WFH model*
• Experience-based compensation package
• A close-knit fun and collaborative teamwork environment
• Team-building perks and activities including: Friday happy hour quarterly fun day weekly BBQ lunch on our front lawn holiday celebrations and a beautiful heritage building office in Hintonburg

*The candidate must be based in the Ottawa/Gatineau area

The application deadline for this position is February 20th 2026.

Banfield values diversity equity and inclusion at our agency and within our industry. We strive to maintain a proud open and celebratory workplace shaped by the perspectives of people with diverse intersecting and marginalized identities. This includes women Black Indigenousand other racialized peoples 2SLGBTQIA individuals older adults people with disabilities and other historically marginalized groups.

We understand that the skills needed to thrive within a creative agency are not only taught in a classroom course or workplace but through lived experience and self-training too. For this reason we encourage all individuals to apply regardless of perceived gaps in educational or employment requirements using your cover letter as an opportunity to explain how your knowledge and experiences qualify you for the role.

Accommodations are available for all candidates at every stage of the selection process. If you have any questions or requests for accommodation please email .

Banfield acknowledges that it operates on the traditional unceded territory of the Algonquin Anishinabe peoples.

Required Experience:

Manager

Key Skills
Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics
Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 65000 - 75000