Communications Specialist

Division : IGM Marketing

Location : Toronto

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.

At IG Wealth Management, our vision is to inspire financial confidence.

This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and center.

You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.

IG Wealth Management is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

Position

The Marketing Department at IGM Financial (including IG Wealth Management and Mackenzie Investments) is currently accepting applications for the position of Communications Specialist, reporting to the Director of Communications. As part of the national Corporate Communications team, you will help develop and implement strategic communications for IGM Financial, including both IG Wealth Management and Mackenzie Investments. The successful candidate will also contribute to the editorial direction of the team and will use their superior writing skills to draft and edit content for a range of external and internal (advisor focused) audiences.

The successful candidate’s primary responsibilities will include :

Media Relations

Contribute to IGM Financials’ ongoing media relations campaign by developing interesting and creative pitch angles, drafting media materials, liaising with target editors / journalists to develop and strengthen relationships.

Work with media outlets and journalists to secure interview opportunities for IGM / IG / Mackenzie spokespeople.

The individual will also be part of the group’s social media team and assist in the creation of content.

Engage with business leaders confidently.

Work closely with the external PR agency team.

Writing and Editing

Create content and manage approvals for a variety of external materials including press releases, media pitches, social media posts, speaking notes and video scripts.

Support IG advisor communications needs through the development of advisor focused articles and emails, intranet content materials for web conferences, designed collateral, and web pages.

Manage content delivery, including translation, design, digital and multimedia requirements as needed.

Create, monitor, and report on metrics.

Project Management

Work with the members of the team to ensure campaigns / plans are moving forward in a timely manner and are addressing the needs of stakeholders.

Assist with the layout and review process for daily communications cycle.

Monitor, collect and share analytics as needed.

The following qualifications will assist the successful candidate in carrying out these responsibilities :

2-4 years’ experience in a corporate communications or PR agency environment. Direct experience within the financial services industry considered an asset.

Strong and versatile writer who can balance corporate tone with attention-grabbing storytelling, strong editing skills and an eye for detail and accuracy.

Experience implementing communications campaigns for external and internal audiences.

A strong understanding of media relations and integrated PR campaigns.

Demonstrated interest in communications industry best practices.

Expertise in social media strategy and drafting content for different platforms (e.g. LinkedIn, X, etc.).

Strong project management skills with the ability to manage multiple projects within tight deadlines.

Established relationships with a wide cross-section of journalists.

Superior Excel and PowerPoint skills.

Experience using Adobe Creative Suite and Adobe Analytics considered an asset.

Post-secondary degree or diploma in Communications or Public Relations.

Bilingual in English and French considered an asset.