Senior Manager, Corporate Brand & Paid Media

Senior Manager, Corporate Brand & Paid Media

Join to apply for the Senior Manager, Corporate Brand & Paid Media role at Samsung Electronics.

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada…and have a ton of fun…. then please keep reading!

Our Perks

• Fantastic employee discount on all Samsung products
• Competitive Salary and Performance based incentive plan for all levels
• Employer paid Medical and Dental coverage from day one
• Group RRSP plan that helps you save for the future
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
• Employee Referral program – we want great talent like you!
• Virtual Pet Care – to ensure the well-being and health of your beloved furry companions!
• Additional Well Being Days for better work life‑balance

Position Summary

The Senior Manager, Corporate Brand & Paid Media is responsible for leading, developing and executing corporate brand campaigns along with setting the strategic framework for paid media planning. They will manage corporate marketing programs that affect Samsung’s overall corporate reputation and brand imagery which contribute to divisional performance targets including both Mobile Experiences (MX) and Consumer Electronics (CE). This role will be the champion for all cross‑divisional marketing programs working alongside other internal brand & marketing teams to ensure consistency and alignment with strategic marketing messaging. The implications of this role are considerable, including the continued growth perception of Samsung as an ethical, successful, innovative company– a brand that matters to Canadians.

This role is responsible for strategically defining and leading our marketing strategy through creation, development and implementation of consumer focused integrated marketing plans that improve overall Samsung corporate brand reputation. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.

Role and Responsibilities

Essential Duties and Responsibilities

Corporate Integrated Brand Campaigns (50%)

The role involves agency management, creative development, leading cross‑functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.

• Be the champion and lead for all corporate masterbrand integrated marketing campaigns (IMCs) such as Live Commerce, UGC, SmartThings and Loyalty.
• Lead IMC planning process by building campaign brief, reviewing agency plans (Paid Media, Digital, Social, PR, Influencer and CRM) and approving all tactical elements to support launch.
• Manage the holistic planning and execution with relevant marketing agency partners (Paid Media, CRM, PR, etc.) for all Samsung corporate campaigns.
• Act as the champion for brand integrity and compliance in all materials.
• Collaborate with agency partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance and relevant campaign reports for various stakeholders.
• Internal Samsung subject matter expert (SME) on all things Samsung corporate brand.
• Provide liaison with HQ, NAHQ or third parties to source marketing assets, best practices.
• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
• Continuously look for new and innovative opportunities to grow Samsung corporate reputation.
• Review key programs to ensure ROI targets are achieved.

Corporate Marketing Initiatives

• Lead division‑wide key marketing initiatives with on‑time and in‑scope project management.
• Collaborate with the development of strategic initiatives aligned to the current market needs and Corporate Marketing team’s priorities.
• Support the development of corporate marketing presentations for leadership reviews and strategy Task Force as needed.

Paid Media Strategy (50%)

• Oversee the execution of paid digital and social media activities within all Integrated Marketing Campaigns (IMC) across all LOBs (Mobile Experiences, Consumer Electronics, Direct‑to‑Consumer, Corporate Brand and Service) by managing and reviewing agency media plans.
• Act as a key point of contact and work directly with platform partners and agencies to form critical digital media strategies – strong focus on relationship building with digital & social media partners (i.e. TikTok, Meta, Google, Spotify, Amazon), and drive incremental value and efficiencies from those partnerships, as well as operationally between campaigns.
• Continuously build, lead, and ensure high‑impact response to test & learn approach to new and innovative activities and platforms.
• Drive incremental value for the brand team’s strategy displaying a solid understanding of the platforms used.
• Recommend paid media optimizations as necessary (in partnership with media agency), synthesize media data into actionable insights for future briefings.
• Internal Samsung subject matter expert (SME) on all things digital and social media across all divisional and corporate marketing programs.
• Work closely with the rest of the SMEs within Corporate Marketing to build strategies and tactics that line up with the campaign brief to achieve defined objectives.
• Continuously look for new and innovative opportunities in digital and social media marketing, and identify and leverage opportunities through global partnerships (GDDs).
• Hold agencies and vendors accountable to monitor and remain within budget for each campaign.
• Collaborate with partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance and relevant campaign reports.

Requirements

Education

• Bachelor’s Degree in Marketing, Communications, or related field preferred.

Knowledge

• Experience must include proven performance in creative.
• Brief writing; original & adapted advertising creative & media plan development and digital/social marketing savvy.
• Ability to present campaign briefs setting clear direction, KPIs and targets.
• Proficient in brand marketing fundamentals and in particular, the ability to identify specific consumer and industry insights to diagnose issues and opportunities and to translate them into a single‑mindful strategy and action plan that deliver on specific growth objectives and goals.
• Experience in adapting global and developing local creative assets with creative agency.
• Experience managing and reviewing various channels such as Paid Media (TVC, OOH), Digital Media (Display, OLV, Programmatic), CRM (Email, SMS), Social Media (Google, Meta, TikTok, etc.), PR, Influencer and other relevant ATL and BTL tactics.
• Strong understanding of digital channels best practices to maximize performance & efficiency.
• Analytical, detail‑oriented nature with experience reporting on insights and campaign results.
• Ability to manage complex and fast‑moving issues while working with limited supervision.
• Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact.
• Agency Management: Knowledge of methods used and ability to inspire agency performance.
• Creative Brief Development: Knowledge of the creative brief development process.
• Strategic Selling: Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategy.
• Up to date with the latest trends and best practices in marketing and measurement; understands how to scale marketing efforts.
• Strong analytical skills and data‑driven thinking to connect digital and in‑person tactics using data.

Experience

• 10+ yrs. experience in consumer brand marketing role(s), masterbrand preferred.
• 5+ yrs. project management experience by leading strategic corporate initiatives that involve working with several different internal stakeholders and external partners.
• Demonstrated career progression within past 12‑18 months.
• Self‑motivated & resilience to work with limited supervision. Ability to manage complex issues.
• Strong analytical, organizational and planning skills. Proven ability to function effectively in a team environment.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing and Sales

Industries: Computers and Electronics Manufacturing

Equal Employment Opportunity

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

Please note that we reserve the right to remove or modify job postings at any time.