Media Buyer

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

The Media Buyer negotiates with media vendors to secure the most cost-effective delivery of objectives; balancing price with quality factors. The negotiation is reflective of the strategy & brand requirements of approved campaigns in TV, CTV & Radio in a team environment.

This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the TV, Radio & CTV landscape (programming, trends, formats, ownership) trends and research.

Responsibilities

• Negotiate approved executions – TV (including linear optimized), Radio & CTV
• Working with specialty teams to identify and implement efficient business practice.
• Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
• Manage contracts/ insertion orders and any resulting revisions with media vendors
• Input broadcast/CTV media buys
• Actualize media spending
• Assist with financials
• Train media assistants
• Prepare/develop reports in PowerPoint & Excel – routine & custom reports
• Usage of all media related systems
• Media management - DDS, buying platform
• Media Research - nLogic

Qualifications

• Minimum of Associate Degree in Media, Bachelor’s degree a plus/preferred
• Track record of success throughout post-secondary career and previous employment
• Minimum of 2+ years of media buying
• Media systems’ proficiency
• Strong analytical & math proficiency skills
• Solid verbal and written communication skills
• Technical proficiency, particularly with Excel, Word and PowerPoint
• Demonstrated critical thinking and problem solving abilities
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detail-oriented and able to produce accurate work product

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted.