Head of Marketing

Imagine what it would be like to work for the UK’s leading tech developer to the UK’s biggest and best pubs and restaurants? From EPoS to loyalty, CRM to table bookings, stock control, recipe management and BI Reporting giving business critical insights – our tech includes everything an operator needs to run their hospitality business.

What you’ll do

As the Head of Marketing, you will work alongside the Group Marketing Director to develop and execute the marketing strategy and integrated campaigns in support of our strategic growth objectives. You thrive in developing networks and building strong relationships internally and across our supplier and partner network.

As a seasoned brand and communications native, you live and breathe all things brand and content. A natural and talented communicator, you can make even the dullest copy come to life. You will be an ambassador and guardian of the Zonal brand, and together with our agencies you will develop an external communications strategy to drive brand awareness and engagement, as well as sales enquiries, through social media, press releases, features, and other content.

As the owner of our events strategy, you will own and manage our events calendar and brand presence, including the design and build of our stands at renowned exhibitions like the Hospitality Tech Expo and the Independent Hotel Show. Your stellar organisation and project management skills will ensure our brand does not go unnoticed.

Main duties & responsibilities

• Oversee the creation, alignment, and execution of the growth-driving marketing plans targeted at key personas and sectors to ensure they meet objectives for net new revenue and into our existing customer base to drive cross-sell and up-sell revenue
• Lead a team of 2 marketers to create impactful, relevant and integrated campaigns using a blend of marketing channels
• Determine customer value propositions through market insight and ensure marketing campaigns utilise appropriate customer value propositions and customer / prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation
• Be the custodian of the Zonal brand, managing all aspects of brand governance and consistency across the Zonal Group
• Manage our PR and media function to develop external communications to drive brand awareness and engagement through social media, press releases, features and other content
• Own and manage our brand presence at industry events
• Build and develop sustainable relationships with strategic and commercial partners, manage memberships and suppliers across the industry
• You will manage the publication and promotion of our quarterly research and pounce on areas that you know will make our brand shine.

Who you are

A born multi-tasker, you will thrive in a creative and varied environment where you enjoy building our messaging, driving high-performing campaigns and developing relationships across our networks.

Technical / Professional Qualifications and Experience

Additionally, the following would be advantageous

About Zonal

The Zonal group are one of the UK’s largest technology providers to the hospitality industry. Our products are used by over 17,000 pubs, restaurants and hotels. Customers include national brands like Pizza Express, Greene King, Harvester and Butlins.

We provide our customers with the solutions they need to make their business a success. These solutions include mobile apps for ordering and web apps for engaging with consumers either through loyalty or reservations. By linking these solutions to Zonal’s EPoS (till) system, we help hospitality brands to understand their customers’ behaviour and preferences, enabling them to excel in an increasingly competitive market.

If you have booked a table or hotel room, ordered, and paid for food and drinks, received loyalty offers, or downloaded your favourite hang out’s app, you will likely have used a Zonal product.

We are a family business with Scottish roots. We operate from our head office in Edinburgh, our Midlands office in Staffordshire, and our Innovation Centre in Abingdon.

What we value

Passion, Teamwork, Innovation, Professionalism, Accountability and Customer Obsessed are the values we believe make us the company we are. We’re looking for someone who understands great culture and will help us shape it as it evolves.

Smart, inspiring, forward-thinking people who thrive on building solutions for complex problems. We are very much a family company not just in name. Zonal people work together and look out for each other. Trusted to be accountable, you’ll find that everyone around you shares a passion for delivering value to our customers and striving to always do better. We provide a flexible working environment with a culture to help everyone achieve their best.

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