Social Media Specialist

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people purpose and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2300 team members supporting over one million customers across 200 locations across Canada.

Social Media Specialist Remote (Canada)

The Social Media Specialist will drive customer engagement across the major social channels by strategizing and executing our social media goals. You will be responsible for creating posting and responding to our new and existing clients on various social media platforms. Educate existing and new consumers on insurance by engaging them through customer service excellence sharing our story and supporting our stellar brand experience.

Your success will stem from your ability to adopt the voice and vision of our brand to grow brand awareness among the communities that we work in and in major centers. Respond to consumers across social platforms in a timely and engaged manner. You will have the opportunity to be a part of a team that is creative passionate and energetic who allcontribute to the business goals of increasing business and revenue growth including generating high-quality leads through strategic engagement.

Here is what a typical day looks like

• Plan create and publish engaging organic social media content across key platforms
• Develop launch and optimize paid social advertising campaigns to drive awareness leads and conversions
• Write compelling ad copy and collaborate on creative assets that align with brand guidelines
• Monitor campaign performance analyze results and continuously test new audiences creatives and formats
• Manage social media calendars and ensure consistent timely posting
• Track KPIs and prepare performance insights and recommendations
• Stay current on social media trends platform updates and best practices

The value you bring

• Post secondary education in Marketing New Media or related field
• 5 years of experience managing social media channels
• Experience successfully launching and optimizing social campaigns to drive awareness traffic leads and/or conversions.
• Experience building paid media channels and executing brandawareness and leadgeneration campaigns across platforms including Google Ads LinkedIn Ads and Reddit Ads.
• Strong grasp of core social KPIs and ability to analyze performance extract insights and make datadriven recommendations

Role Details

• Hours/Duration: 37.5 hours per week Permanent
• Location: Remote (Canada)
• Requisition #:82552
• Compensation Range: $70000 - 85000

Why Western

Westerns people-first culture grounded in our guiding principles of Truthfulness Fairness Value and Loyalty is recognized across Canada and strengthened by our commitment to wellness flexibility and meaningful community impact.

Highlights include:

• 14 Paid Wellness Days 3 weeks vacation company matching savings programs and 100% employer paid group benefits for eligible employees
• Over 1500 volunteer hours supporting 160 charities in through the Western Financial Group Communities Foundation.

Our Commitment to Inclusion: At Western we strive to create an accessible equitable and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer we encourage applicants of all backgrounds to apply even if your experience doesnt perfectly match every qualification. If you need assistance or an accommodation during the hiring process please contact or visit our Careers page.

Our Human First Hiring Approach: We do not use artificial intelligence to screen assess or select applicants. All applications are personally reviewed by Westerns Talent Acquisition Consultants. As part of our hiring process we use standardized scientifically validated skills assessments (nonAI) and all results are reviewed by our hiring team.

Ready to Apply

If making a meaningful impact in your community and growing your career in a supportive purposedriven environment excite you wed love to hear from you.