Marketing and Business Development Researcher
On behalf of our client in the Professional Services Sector, PROCOM is looking for a Marketing and Business Development Researcher.
Marketing and Business Development Researcher – Job Description
You will also assist in the development of marketing strategies and plans, specifically working closely with product marketing managers, addressing key segments and business priorities to drive valuable and actionable insights
Conduct research on market conditions in specific areas and analyze customer preferences to identify key insights and determine potential growth opportunities as it relates to customers, product/service, pricing and positioning improvements as well as go to market/campaign performance
In addition to research expertise, the ability to work in a cross-functional team, build relationships and communicate effectively are key qualities for this role
Identifying knowledge gaps, finding creative ways to solve questions Working collaboratively in cross-functional teams Building clear compelling stories to share insights
Serve as the market reference for market and customer research working closely with craft leads (brand and innovation, product marketing, retention, e-commerce, content & comms/social)
Complete different research tasks and analyze raw data, conduct assessments, surveys, and other research to obtain valuable information on the market
Conduct in-person, telephone, and online assessments to gather opinions on the products and services offered by their company
Gather data on competitors and past sales to analyze prices and methods of marketing and distribution
Create detailed research reports and generate conclusions based on their findings
Strive to communicate results and illustrate suggestions in compelling and creative ways
Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs
Marketing and Business Development Researcher – Mandatory Skills
5-7 years of market research or insights experience with Qualitative and Quantitative market research tools and methods
Experience with MS Office (Excel, PPT) and Google Suite
Experience collaborating with third party vendors to construct research
Experience working with third party vendors for recruitment of research participants
Experience preparing presentations and sharing out research results to the broader team
Proactive with asking questions and following up
Experience with Qualitative and Quantitative market research tools and methods Experience collaborating with third party vendors to construct research
Marketing and Business Development Researcher - Nice to Have Skills
SPSS experience is a plus
Experience in the financial services industry is a plus
Marketing and Business Development Researcher - Assignment Start Date
ASAP – 16 months to start
Marketing and Business Development Researcher- Assignment Location
Toronto, ON – Work Hybrid
Marketing and Business Development Researcher • Toronto, Ontario, Canada
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