Marketing Specialist - Web Content & SEO

Description

du poste >

We're looking for a detail-oriented, tech-savvy Marketing Specialist to support the performance, optimization, and ongoing development of our websites and digital platforms across our hospitality, dining, and experience-based brands. This role blends web content management, front-end web development, SEO, UX optimization, and digital campaign execution. You'll work closely with marketing, design, and operations teams to maintain accurate, high-performing websites and deliver seamless digital experiences that reflect our brand and drive measurable results. Key Responsibilities Website & E-Commerce Management Manage and maintain web content, listings, templates, and visual assets across hotel, restaurant, and experience websites. Build and update web pages, landing pages, and seasonal campaigns using CMS platforms and page builders (WordPress, Divi, Elementor, or similar). Ensure brand consistency, accuracy, accessibility, and frictionless user experience across all digital environments. Conduct regular website audits, QA testing, and performance reviews to identify issues related to UX, responsiveness, SEO, and overall functionality. Collaborate with internal teams and external vendors to gather content, imagery, and specifications for web updates. Front-End Web Development Implement page layouts, components, and interactive elements using builder applications (Divi, Elementor, or similar). Make light front-end modifications using HTML / CSS; familiarity with JavaScript considered an asset. Improve site speed, responsive design, and user flow through ongoing optimization. SEO & Optimization Conduct keyword research and support on-page SEO strategy. Optimize metadata, headings, alt text, structured content, internal linking, and tagging. Develop website and blog content optimized for organic search, AI-driven discovery, and large language models (LLMs) Monitor SEO performance using Google Search Console and tools like SEMrush, Moz, Ahrefs, or Screaming Frog. Identify and resolve SEO issues such as broken links, crawl errors, duplicate content, and missing assets. Digital Campaign Execution Coordinate web-based digital campaigns. Ensure campaign assets, landing pages, and messaging are aligned across channels. Collaborate with design to implement UX / CRO improvements aimed at increasing conversions. Track user behavior using heatmaps and analytics tools (Hotjar). Reporting & Performance Analysis Generate website and campaign performance reports using Google Analytics, Looker Studio, and other BI tools. Maintain dashboards with real-time and historical data visualization. Provide actionable insights to guide digital strategy, improve conversion rates, enhance SEO, and support revenue goals. Skills & Qualifications 2+ years of experience in digital marketing, web content management, web development, or e-commerce. Hands-on experience with CMS platforms (WordPress). Experience using builder applications such as Divi Pixel, Elementor, or equivalent page-building frameworks. Strong understanding of SEO best practices and familiarity with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog). Working knowledge of Google Analytics, Google Search Console, Tag Manager. Basic HTML / CSS skills; JavaScript familiarity considered a bonus. Basic design capabilities (Photoshop, Illustrator, or Figma) an asset. Highly organized with strong attention to detail and consistency. Ability to multitask and collaborate effectively. Post-secondary education in Marketing, Communications, Web Design, or related field preferred. Preference given to candidates residing in the Bow Valley.