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Marketing Campaign Manager

Marketing Campaign Manager

SysAid TechnologiesToronto, Ontario, Canada
Il y a 20 jours
Description de poste

At SysAid we re on a mission to liberateorganizations by putting AI to work for them and theirpeople.

We re a highgrowth SaaS company with over4000 customers in 140 countries deployed in 42 languages. OurAIpowered IT Service Management platform is used daily by over100000 system administrators and impacts the daily working lives ofover 9 million end users around the globe enabling productivity tothrive and organizations to fulfill theirpurpose.

As businesses worldwide acceleratedigital transformation and adopt new technologies and workstylesSysAid is positioned to revolutionize the industry with itsinnovative suite of capabilities and exciting roadmap. And as wegrow our employees grow with us!

As a MarketingCampaign Manager you will be responsible for planning executing andmanaging marketing acquisition campaigns to drive brand awarenessand customer engagement and support our business objectives. Youwill be responsible for the overall campaign management includingresearch target audience segmentation content development andexecution digital marketing campaign performance and tacticalrecommendations.

You will collaborate withcrossfunctional teams including Sales Development Sales ProductMarketing and Communications to driveresults.

What you lldo

  • Develop and execute crosschannelmarketing campaigns and programs focused on customeracquisition
  • Leverage digital marketing channelsfor campaign reach and engagement
  • Collaboratewith crossfunctional teams to create compelling marketingcollateral that aligns with the brands tone andpositioning
  • Analyze data to understandprospects pain points behavior and customer experience to identifyopportunities and make datadrivenrecommendations
  • Track campaign performanceanalyze data and metrics and provide actionable insights andrecommendations for campaignoptimization.
  • Collaborate closely with the restof the Marketing team to execute joint plans that include clearobjectives key metrics and outcomes to reach new customers andincrease growth.
  • Plan and execute regularevents (inperson or webinars) to deepen relationships withprospects and nurture leads
  • Run ongoing A / Btests on different performance parameters and develop playbooks

Requirements :

  • Minimum of 3 yearsexperience in marketing for related B2B marketing roles in a globalSaaS or tech company
  • Proven experience incampaign management and marketing with a track record ofsuccessfully executing marketingcampaigns
  • Excellent knowledge of digitalmarketing tools and techniques including social media platformsemail marketing software post schedulers and web analytictools
  • Efficient project management skills withthe ability to manage multiple campaigns simultaneously and meetdeadlines
  • Solid analytical and problemsolvingskills to interpret campaign data identify trends and provideactionable insights
  • Excellent verbal andwritten English communication skills with an ability to simplifymessaging and tell a compelling and engagingstory
  • A selfmotivated resultdriven enthusiasticteam player with great interpersonalskills
  • Proficiency in using CRM and MarketingAutomation tools. Advantage : SalesForce andMarketo
  • Bachelor s degree in business marketingor relatedfield

    • Remote Work : Employment Type :

    Fulltime