Senior Digital Manager

Join to apply for the Senior Digital Manager role at Pacific Blue Cross.

About Pacific Blue Cross

Pacific Blue Cross (PBC) is British Columbia’s leading health benefits provider, dedicated to improving the health and wellbeing of members and communities across the province. Guided by values of collaboration, accountability, integrity, and innovation, PBC fosters a culture of continuous improvement and service excellence. With a strong focus on digital modernization, operational efficiency, and enhanced member experiences, PBC is transforming how it delivers value to its members and partners.

Perks

• Flexible working hours of 7.5 hours per day, Monday to Friday (i.e., 37.5 hours per week).
• Paid vacation starts at 4 weeks per year, and increases with years of service.
• Hybrid work environment (a combination of work from office and work from home days).
• Generous benefits, including extended health, dental, and life insurance; depending on the plan you choose, these benefit premiums can be 100% paid by PBC.
• PBC contributes the equivalent of 8% of your base salary to a Defined Contribution pension plan. No employee contribution or matching is required, giving you more take‑home pay.
• Onsite gym, cafeteria, and access to virtual doctors/counsellors 24/7 via our Employee Family Assistance Program!

About The Position

We are searching for a permanent Senior Digital Manager to join our Customer Experience team. The starting salary will be determined based on a combination of skills, education, and experience, with a range of $107,400 – $125,000 per year.

This role is a strategic and hands‑on digital leader responsible for architecting and optimizing the entire customer journey across our digital ecosystem. Reporting to the Director of Customer Experience, the Senior Digital Manager oversees design, optimization, governance, and cross‑functional collaboration to ensure digital channels are consistent, accessible, and aligned with company goals.

Key Ways This Position Makes An Impact

Use data and analytics to measure digital performance, identify improvement opportunities, make recommendations, and drive decisions that strengthen customer engagement, satisfaction, and operational efficiency. Lead digital governance, design, tool selection, and cross‑functional collaboration to integrate systems, processes, and customer journeys seamlessly. Contribute to Customer Experience strategy, playbook creation, retrospective evaluations, and future‑oriented goal setting. Define and implement digital roadmaps, business cases, recommendations, and initiatives that improve digital self‑service, onboarding, member retention, and other key metrics.

Key Experiences You Bring To This Role

• Bachelor’s degree (or equivalent) with a major in Digital Media, Marketing, Business, Computer Science, or related discipline.
• Strong understanding of digital platforms, UX/UI principles, cloud solutions, data analytics, and marketing technologies.
• 8+ years of related experience in digital strategy, including experience managing multi‑channel digital ecosystems, leading digital initiatives from concept to execution, and driving and measuring business outcomes.

Diversity, Equity, and Inclusion

PBC is an Indigenous Works employer of choice, an Insurance Business Canada Diversity, Equity, and Inclusion award winner, one of Canada’s Greenest employers, a Canadian Centre for Diversity and Inclusion partner, and a Pride at Work partner. We strive to create a workplace where everyone feels valued and employees feel empowered to freely participate and contribute regardless of race, ethnicity, gender, sexual orientation, religion, ability, education level, parental status, or socioeconomic status. We are an equal‑opportunity employer and welcome applications from all qualified candidates. To request an accommodation in completing this job application, testing, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to careers@pac.bluecross.ca. These accommodation requests will be reviewed confidentially and on a case‑by‑case basis by Human Resources.

How to Apply

We invite you to apply today and start the conversation with us about this position. Please apply via our website this week at Pacific Blue Cross Careers. While we thank all applicants for their interest, only short‑listed candidates will be contacted.