Digital Marketing Communications Officer

Job Description

Our client in the Non-Profit space is hiring a creative and data-driven Digital Marketing & Communications Specialist to lead and execute integrated marketing campaigns that support our strategic goals, including revenue generation. This is an exciting opportunity for a skilled communicator and digital strategist with strong technical skills who thrives in a fast-paced environment and is passionate about making a measurable impact.

This is a hybrid role based in downtown Toronto, requiring onsite presence three days per week, with the potential for extension.Responsibilities:

• Plan and lead the execution of multi-channel marketing and communications plans across email, web, and social media platforms
• Develop and execute e-blast marketing campaigns, Google search/display ads, and organic and paid social media campaigns
• Monitor campaign performance, analyze key metrics, and adjust strategies to optimize performance
• Prepare campaign performance reports and leverage data insights to inform future marketing decisions
• Create compelling digital content to support campaigns, programs, and organizational goals
• Help manage and monitor social media accounts, including community engagement and content scheduling
• Optimize the website for SEO and update it in collaboration with an external web developer

Required Qualifications & Skills:

• Minimum of 5 years’ experience developing and executing organic and paid integrated, multi-channel marketing and communications campaigns
• Proven experience setting and analyzing KPIs to guide campaign strategy
• Exceptional writing, editing, and proofreading skills
• Strong technical knowledge in digital marketing platforms, including Google and social media platforms, and in WordPress, Canva, and the Microsoft Office Suite
• Proficiency in email marketing tools and analytics reporting
• Technical knowledge of social media creation and publishing tools (e.g., Loomly, Hootsuite, Buffer)
• Strong project management skills
• Highly organized, detail-oriented, and results-driven

Preferred Assets

• Experience with Blackbaud/Raiser’s Edge/NXT
• Relevant post-secondary education in marketing, communications, or a related field
• Previous experience in the nonprofit sector
• Experience in science communications