Marketing Campaign Manager

What you'll do

Responsibilities

Develop and manage integrated B2C marcom campaigns including, but not limited to, email, programmatic, social, display, video, TV, and out-of-home.

Work closely with stakeholders to build comprehensive player marcom initiatives and programs that will achieve KPIs and delight our players.

Support briefings and oversee the delivery of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.

Manage timely and successful delivery of marketing campaigns, on time and on budget, working with internal and external stakeholders.

Ability to manage several marketing campaigns at one time.

Understand assigned product categories to make insightful recommendations.

Continuous monitoring and optimization of in-market campaigns and delivery of regular reports and insights of campaign results, including web analysis and evaluation of KPIs to stakeholders.

Responsible to regularly measure and report on the ROI of campaigns.

What you'll need

Qualifications

Education and Experience :

• 5+ years of professional marketing experience.
• Post-secondary degree or diploma in business, marketing, or related discipline.
• Experience with external vendors including the briefing process, managing the relationship, and ensuring that the vendors are delivering on strategy.
• Extensive knowledge of marketing, including traditional and digital marketing.

Requirements :

• Able to occassionally work past traditional business hours when required.
• Must be 19 years of age or older to apply.
• Must reside in Atlantic Canada.

Professional Skills :

• Demonstrated ability to interpret data from various sources and build data-driven marketing strategies;
• Experience in building out and executing a marketing strategy from start to end. This would include building the strategy, identifying tactics and workback schedule, managing all creative development and monitoring and optimizing towards results;
• Track record of successfully collaborating with other internal departments and external vendors;
• Highly flexible with ability to adapt to ambiguity, frequently changing time frames and short deadlines;
• Keen eye for detail and strong organizational skills;
• Strong verbal and written communication skills;
• Ability to multi-task, problem-solve, prioritize and competently handle a variety of activities;
• Ability to adapt to change in a nimble & agile fashion.

Assets :

Gaming experience

AL Benefits :

• Extended health coverage that includes medical, dental, and vision.
• Basic life insurance and disability.
• Defined Benefit Pension Plan.
• Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
• Flexible Workplace Arrangements (Depending on role).
• Wellness Support : Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24 / 7 Employee & Family Assistance Program.
• Two volunteer days per year.
• Career advancement opportunities.

Recruitment Process : The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person.

All interviews are conducted in English, our working language, unless otherwise stated.

Internal Employees : Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review.

Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.

Eligibility to Work in Canada : As applicable, candidates must have acquired all required work permits / visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL.

It is the sole responsibility of the candidate to obtain all required work permits / visas and other authorizations.