Copywriter

JOB DESCRIPTION

DOO Studio is BRP’s global internal creative and production studio, supporting our portfolio of brands (Ski-Doo, Lynx, Sea-Doo, and Can-Am vehicles, accessories, and apparel) with multi-channel content initiatives. Our multidisciplinary team leads creative development, production management, post-production, and digital activations that elevate brand engagement worldwide.

DOO Studio is looking for an experienced English Marketing Copywriter to join our team!

Reporting to DOO Studio’s Content Adaptation Team Lead, you will be responsible for creating engaging multi-platform content tailored to each brand, including digital banners, email marketing, web, social media, and print. Collaborating with a dynamic team of project leads and in-house creative talents, you will play a crucial role in our mission to enhance internal creative services, ensuring agility and efficiency within our growing department.

As an English Copywriter, your primary responsibility will be to develop engaging written content that enhances the customer experience across all channels, while following best practices for each platform and adhering to each brand’s style guide.

Only qualified candidates will be considered, and a writing test will be required.

YOU’LL HAVE THE OPPORTUNITY TO:

• Write, edit, and proofread English marketing copy for Social Media, CRM, Web, and other marketing content.

• Write impactful, creative content for campaigns and ongoing initiatives, aimed at engaging diverse audiences for our portfolio of brands and business lines.

• Manage multiple projects simultaneously with ease, efficiency, and deadline-consciousness.

• Generate high volumes of copy with a focus on quality, speed, and accuracy.

• Ensure consistency of messaging and brand tone of voice across all platforms.

• Collaborate on the development and upkeep of copy style guide documents to ensure consistency and best practices across all content.

• Work closely with marketing coordinators to ensure content aligns with campaign objectives, channel best practices, and strategic messaging.

• Utilize AI tools to assist with content generation, ideation, and editing processes, ensuring maximum productivity.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Exceptional writing skills in English: spoken and written. Proficiency in other languages is an asset.

• Bachelor's degree in Marketing, Language studies, or a related field.

• 3-5 years of experience as a copywriter in a high-velocity environment, creating content for digital marketing purposes.

• Familiarity and interest in leveraging AI tools and automation platforms to streamline the content creation process and optimization.

• Highly collaborative and a team player attitude, flexible and dynamic personality that thrives in a growing department.

• Good interpersonal and communication skills to work alongside other creatives and build a strong relationship with Content Project Leads.

• Strong attention to detail, aiming to deliver consistent quality content at all stages of a project, with an open mind to receive feedback and quickly adapt copy accordingly.

• Autonomous, able to work independently with minimal oversight in the creative process.

• Capacity to work on many projects at once with tight deadlines. Effective time management, deadline-oriented, and multitasking skills.

Does this sound like you? We look forward to receiving your application and writing samples*.

*Writing samples are necessary to assess the quality of your work and abilities/knowledge within the marketing space. A few examples of your work that best reflect your skills (PDF format or links to active campaigns/product pages) are sufficient for this application.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.