Social Media Specialist

Job Description

We're seeking a Social Media Specialist to capture the extraordinary moments that unfold daily across our iconic hotel and three distinctive venues: REIGN Restaurant, CLOCKWORK Champagne & Cocktails and Library Bar.

As we approach our centennial celebration, you'll bring our stories to life, transforming everyday elegance into scroll-stopping content that inspires genuine connections. Working within our established brand voices, you'll craft compelling narratives and captivating visuals that remind the world: special happens here.

This is your canvas to create content that doesn't just showcase luxury; it makes people feel it. If you're a social media specialist who sees the extraordinary in every moment and knows how to translate moments into engagement, this is where your story begins.

Content Creation & Compelling Copy

• Create high-impact social content across photography, video, reels, and stories for hotel and venue channels
• Write compelling, on-brand copy that captures each property's distinct personality and drives engagement
• Craft captivating captions for major campaigns, launches, seasonal programming, and daily moments
• Capture quick-turn content: real-time moments, behind-the-scenes, timely posts that keep feeds fresh and engaging
• Develop shot lists and creative concepts for content shoots in partnership

Social Media Execution & Management

• Execute monthly content calendars aligned with marketing campaigns, hotel programming, and partnership activations
• Manage daily social media presence: scheduling, posting, and publishing across all channels (hotel + 3 venues)
• Handle community management: respond to comments and DMs with brand-appropriate voice, engage authentically with followers
• Coordinate content shoots: provide creative direction, capture content, ensure brand standards are maintained
• Maintain content quality and brand consistency across all platforms

Performance Tracking & Optimization

• Monitor social analytics and platform performance to identify what's working and what's not
• Provide monthly performance reports with insights and recommendations
• Track trending topics and platform changes relevant to luxury hospitality
• Optimize content strategy based on performance data and audience insights
• Test new content formats and approaches to improve engagement

Collaboration & Coordination

• Work closely with PR & Marketing Manager on influencer content, partnership activations, and media amplification
• Partner with Digital Marketing Manager to align organic content with paid social campaigns
• Collaborate with F&B teams to capture authentic venue experiences and programming
• Coordinate with Marketing team on shoot logistics and asset organization

Qualifications

• 3-4 years of social media experience, preferably in luxury hospitality, food & beverage, or lifestyle brands
• Proven track record of creating engaging content and growing social communities across Instagram, TikTok, Facebook, and emerging platforms
• Strong content creation skills: photography, videography, editing (both professional and iPhone/quick-turn content)
• Exceptional copywriting abilities: you write captions that stop the scroll and drive engagement
• Experience managing social media across multiple brand voices simultaneously
• Understanding of social media analytics and ability to optimize based on performance data
• Proficiency with social media management tools (Later, Hootsuite, Sprout Social) and content creation tools (Canva, CapCut, Adobe Creative Suite)

Additional Information

What’s in it for you?

• The salary range for this position is $65,000-80,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience and/or work location.
• Free Meals: Healthy meals on us every shift.
• Travel Discounts: Sweet deals at Accor hotels worldwide.
• Dry Cleaning: Free dry-cleaning for your work gear.
• Skill Up: Custom learning programs to boost your talents.
• Impact: Join our Health & Wellness, Sustainability, and DEI Committees.
• Level Up: Unlock new career heights with exciting growth paths.

This posting is for an existing vacancy.

AI disclosure: We use artificial intelligence to help screen and assess applications for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

BE PART OF OUR FUTURE.

Another stunning chapter for the iconic Fairmont Royal York has begun, and we invite you to be a part of it. If you are passionate about hospitality, driven by excellence, and eager to contribute to an esteemed institution, we want to hear from you. Join us and help shape the future of one of Toronto’s most treasured landmarks.

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Accommodations: We encourage you to let us know if you require any accommodation through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: ryh.careers@fairmont.com

Our Commitment to Diversity & Inclusion: At Fairmont Royal York, we believe that the strength of our team lies in its diversity. We are committed to fostering an inclusive environment that respects the unique backgrounds, perspectives, and talents of the individual. As an Equal Opportunity Employer, we provide equal access to opportunities. We welcome applications from all qualified candidates.