Under the supervision of the Human Resources Director, the secretary provides administrative and organizational support, contributes to the smooth flow of internal and external communications, and participates in the company’s marketing and visibility activities.
Responsibilities
· You will be responsible for filming, editing, and publishing content on Instagram (Reels, Stories, carousels), while also managing TikTok, YouTube, Facebook, the website, and LinkedIn.
· You will continuously maintain a three-month content and marketing calendar to ensure campaigns are planned and aligned.
· You will be expected to present new ideas, campaigns, and lead generation strategies, as well as manage the overall social media calendar.
· You will also be responsible for progress reports and analytics, ensuring performance tracking.
· Capture daily staff activities, lifestyle moments, and events.
· Write flawless captions, tags, and hashtags aligned with a luxury brand image.
· Create visuals on Canva for posts, stories, etc.
· Propose creative campaigns and strategies to drive lead generation and engagement.
· Coordinate social media efforts for events.
· Monitor performance across Instagram and other platforms.
· Adjust strategies based on data and engagement metrics.
Requirements
Education: Bachelor’s degree in Communications or Business Administration, marketing concentration.
Experience: 1 to 3 years of experience in a similar role.
Technical skills:
· Strong videography and editing skills.
· Excellent command of Instagram practices (Reels, Stories, carousels, hashtags, and trends).
· Experience with TikTok, YouTube Shorts, and cross-platform posting.
· Proficiency in Canva for quick and effective designs.
· Experience in marketing reports and campaign deliverables.
· Experience managing a content calendar (Google Calendar, Monday.com, or equivalents).
· Ability to analyze data and provide actionable recommendations.
· Excellent attention to detail, creativity, and organization.
· Bilingualism (written and spoken French/English) strongly recommended.
Personal qualities:
· Excellent organizational and priority management skills.
· Strong written and verbal communication abilities.
· Knowledge of office software (Microsoft Office Suite) and digital platforms (social media, collaborative tools).
· Creativity and attention to detail.
· Good time management.
· Initiative and ability to work independently.
· Team spirit and professionalism.
· Valid driver’s license.
Social Media Content Manager • Sherbrooke, QC, Canada
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