Director, Creative Strategy

Join to apply for the Director, Creative Strategy role at Loblaw Agency.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re‑entering the workforce, or looking for a new job, this is where you belong.

At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands!

Job description

What you’ll do:

• Set the vision. Build brand, campaign, and communication strategies that are as smart as they are inspiring.
• Lead with insight. Dig into research, data, and cultural signals to uncover truths that fuel breakthrough creative.
• Shape the work. Collaborate with creatives, marketers, and media partners to ensure strategy lives and breathes in every idea.
• Be the voice of the audience. Champion the customer perspective, translating behaviors and motivations into actionable direction.
• Inspire & guide. Lead, mentor, and grow a team of strategists and planners. Raise the bar for thinking and execution.
• Influence at the top. Partner with senior leaders to translate complex business challenges into clear, compelling strategic narratives.

What you’ll need:

• 8+ years of brand, creative, or communications strategy experience (agency or in‑house).
• A track record of leading strategy on high‑profile, integrated campaigns.
• Exceptional storytelling skills—you can sell an idea in the boardroom and inspire a room full of creatives.
• Deep knowledge of digital, social, and emerging platforms.
• Strong analytical skills paired and a keen understanding of trends—you know how to turn numbers and trends into actionable ideas.
• Leadership experience: you’ve managed people, pitched to execs, and set a strategic standard others follow.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business. We focus on Environment, Sourcing and Community, and we are constantly looking for ways to demonstrate leadership in these areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision‑making and come to life through our Blue Culture.

We encourage candidates to apply even if their experience does not meet every requirement above. We value diverse perspectives and experiences.

We have a long‑standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of the application and employment.

Please note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.