Product Manager, Commercial Real Estate

Building Stack Full Time Toronto, ON Hybrid

Rentsync is an award-winning, high-growth organization that provides websites, marketing services, and software for the rental and property management industry across Canada and the United States. We connect renters with homes and help property teams grow.

About the Opportunity:

We are seeking an experienced Product Manager to own the strategy and outcomes for our commercial real estate listings marketplace.

You’ll lead the multi-year roadmap for search & discovery, SEO/GEO-driven growth, map experiences, and listing quality. You will be partnering closely with Engineering, Design, Data, Marketing, and Revenue. This role is both strategic and hands-on. You will steward P&L-level impact and dive deep into partnerships, UI/UX, core web metrics, and information architecture. (Commercial focus: offices, retail, industrial, and flex; stakeholders include owners/landlords, brokerages, and tenant-rep teams.)

What You’ll Do:

• Define the end-to-end product vision for commercial space discovery, conversion, and supply quality; tie it directly to growth and marketplace liquidity.
• Establish a compound SEO strategy (technical, on-page, and programmatic).
• Build and execute a GEO strategy: how our content, entities, and evidence are surfaced and cited inside generative results (AI Overviews, Copilot, Perplexity, ChatGPT plug-ins/browsing).

Deliver Impact:

• Own and define the product vision, strategy, and roadmap aligned with overall business objectives.
• Conduct market research, competitor analysis, and utilize customer data to identify new product opportunities and improve existing offerings.
• Collaborate effectively with cross-functional teams (Engineering, Design, Marketing, Sales, Data) to align, develop, and execute product initiatives.
• Prioritize product features and tasks based on user needs, business goals, and measurable impact.
• Communicate product plans, progress updates, and results clearly to stakeholders.
• Gather, analyze, and incorporate feedback from customers, stakeholders, and internal teams.
• Create detailed, high-quality product specifications and documentation.
• Lead user research initiatives to gather insights and inform product improvements.
• Set, monitor, and achieve key performance indicators (KPIs) to measure product success.
• Ensure timely delivery of product milestones, managing trade-offs effectively.
• Mentor and support team members, promoting growth in product design and management skills.
• Champion a customer-centric approach to maximize product value, innovation, and utility.
• Drive data-driven decisions, optimize post-launch product performance, and proactively solve challenges.
• Evolve the data model and search facets for CRE needs (suite/floor, rentable area, ceiling height, loading/parking, zoning, lease type NNN/gross, TI allowances, NER, term length).
• Improve lead workflows for CRE stakeholders (broker routing, tour/RFP requests, availability exports/feeds, syndication and deduping across commercial channels).
• Excellent analytical and problem-solving skills, with a structured approach to identifying and prioritizing product features and opportunities.
• Strong quantitative skills and proficiency with analytics and business intelligence (BI) tools to interpret data trends and customer behaviors.
• Exceptional communication and interpersonal skills, with the ability to clearly convey complex product ideas to diverse stakeholders.
• Solid understanding of product strategy development, roadmapping, and project management tools.
• Proactive, with demonstrated ability to quickly drive momentum and rapid iteration.
• Strong leadership and stakeholder management capabilities, adept at aligning cross-functional teams towards common strategic goals.
• Comfort and capability in navigating ambiguous, fast-changing environments.

Essential Qualifications:

• 5+ years of workplace product management experience, ideally in a consumer-facing technology or proptech/commercial real estate company.
• Proven track record in launching successful products and managing their lifecycle effectively.
• Experience in conducting thorough market research, competitive analyses, and leveraging customer insights.
• Demonstrated capability in leading cross-functional teams, including Engineering, Design, Marketing, and Data.
• Experience mentoring and developing team members.

Preferred Qualifications:

• Experience in commercial real estate or marketing syndication verticals.
• Technical familiarity with API documentation and prototyping.
• Familiarity with Figma Design/After Effects, Miro/Lucidchart.
• Experience with HTML/CSS.
• Experience with AI prompt engineering (for SEO/GEO enablement).
• Able to work in-office 2 days per week

Rentsync is an equal opportunity employer. If you are selected to participate in the interview process and require unique accommodations, please don’t hesitate to let us know. Successful candidates may be required to complete a criminal background check in the final phase of the interview process.