Marketing Manager

Reporting to the Chief Operating Officer, the Marketing Manager will lead a new integrated marketing division across three mission-driven brands in education, workforce solutions, and catering. You will set the multi-brand strategy, own the funnel from awareness to conversion for three distinct lines of business (student enrolment, B2B workforce solutions, and catering sales), manage the marketing budget and agency / vendor partners, and build a small, high-performing team.The role balances brand stewardship, digital performance marketing, content and PR, partnerships, and rigorouspliance in regulated environments (e.g., career-college advertising rules, sector standards for food and shelter services).

Candidate Profile

You are a strategic builder-operator and self-starter who is data-driven, customer service-obsessed, and adept at seamlessly switching between B2C (student recruitment and catering DTC / B2B) and B2B (workforce solutions) marketing environments. You thrive in mission-driven settings, translate insights into actionable strategies, and confidently navigatepliance and reputation risks in public-facing care and education sectors.

Key Responsibilities

• Strategy & Leadership
• Develop and execute aprehensive 24-month, multi-brand marketing strategy aligned to priorities.
• Implement brand guidelines and ensure consistent messaging and visual identity.
• Set quarterly and annual goals, manage budgets, and report performance to executives.
• Build operating models, processes, and playbooks; hire and coach marketing staff.
• Brand,munications & Reputation
• Lead brand storytelling, PR, executivemunications, and issues management.
• Oversee websites and content ecosystem including articles, ads, landing pages, and case studies.
• Social Media & Content Marketing
• Manage social strategy across LinkedIn, Instagram, TikTok, YouTube, and Facebook.
• Create andmission content that drives inquiries, bookings, and applications.
• Digital Demand Generation
• Run full-funnel campaigns across SEO / SEM, paid social, email, and partnerships.
• Implement lead qualification and nurturing workflows.
• Data, Insights & Measurement
• Define KPIs and build dashboards for leads, conversions, and ROI.
• Maintain privacy-aware analytics and consent practices.
• Business-Line Marketing
• Education : Buildpliant pipelines for academic programs.
• Workforce Solutions : Generate qualified organizational leads and support RFPs.
• Catering : Drive corporate and institutional catering growth with sector-specific campaigns.
• Ensurepliance with advertising rules, accessibility standards (AODA), and sector regulations.
• Maintain audit trails and version control for all marketing materials.

Qualifications

Benefits

#LI-DNI

#1122334 - Casey Thompson