Job Description
As the leader of Sonnet’s growing Digital Content team within Sonnet’s Customer Experience division, you’ll be a key driver of our content strategy, from owning the end-to-end user experience from a digital content perspective to helping us deliver on our brand with insightful content that wins the hearts and minds of consumers across all our digital channels to meet our company goals. You’ll :
- Take the lead on managing content strategy, a compelling roadmap, and editorial calendar to optimize and scale digital content to drive organizational objectives effectively.
- Lead efforts for content optimization across channels, ensuring a seamless and optimized user experience to enhance brand visibility, engagement, conversion, and retention.
- Review, edit, and give direction as needed, to maintain our brand’s consistent tone & voice, as well as our product value propositions, to internal teams and other stakeholders across our customer communications channels, including our website, mobile app, emails, chat, SMS, etc.
- Work cross functionally with business stakeholders, and collaboratively with our team of SEO, Design, CRM, UX, and Development specialists, to deliver :
Strategic, high-value content tailored to target audiences
User-first web content that is optimized for search enginesClear and concise micro copy that guides users through their journeyDigital content that meets accessibility requirements, quality and brand standardsDevelop A / B test strategies for key landing pages to increase conversions iteratively.Track, analyze, and report on key metrics associated with our content success, like web traffic, conversions, etc., and use it to :Identify opportunities and actionable recommendations
Improve content development and iterationInform conversion rate optimization (CRO)Manage a team of content writers and freelancers, providing guidance, mentorship, and fostering a collaborative and performance-driven team cultureWhat do you bring to the role?
7+ years of professional experience crafting creative copy (both microcopy for digital UX products or apps and long-form editorial content) and building effective content strategies for digital-first, consumer-focused companiesEducational degree, diploma, or equivalent in related fieldYour strategic mindset will be crucial in identifying opportunities to enhance Sonnet’s brand, boost conversion rates, enhance customer experience, and improve organic visibility across channelsPassion for writing and copyediting – and you’ve got the portfolio to prove it. (Bonus points for a variety of channels and formats)A strong understanding of the role that digital content plays in a consumer journey (and how content supports growth for the broader organization)Experience managing direct reports. You’re a remarkable leader, a great people manager, and a passionate coach and mentorYou’re comfortable leading change and giving direction, and getting feedback, to maintain quality content, from both internal and external stakeholdersExperience with C-level and stakeholder engagement, particularly aligning business goals and impacts on content strategy and objectivesStrong project management skills to manage long-term strategic initiatives, complex cross-team projects, and a steady flow of day-to-day smaller requestsYou’re data-driven and have in-depth experience measuring a content team’s performance in tools, like Google Analytics, Search Console, SEMrush, and CRM’sExperience working with a CMS and you are a fast learner when it comes to using new platforms and softwareYou thrive in a collaborative and agile team environment (Jira experience is an asset)Insurance or fintech industry knowledge and experience is an asset, particularly in translating industry terms or complex information in a consumer-friendly wayBilingualism in English and French is an assetSalary range : $87,600 - $181,000
About Us
Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
What’s in it for you?
Hybrid work schedule for most rolesCompany share ownership programPension and savings programs, with company-matched RRSP contributionsPaid volunteer days and company matching on charitable donationsEducational resources, tuition assistance, and paid time off to study for examsFocus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parentsWellness and recognition programsDiscounts on products and servicesActual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot — you deserve it.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting .
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
