Open Learning Faculty Member (Online): BUSN 6151: Advanced Marketing Management

DUTIES

• Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis;
• consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing;
• retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing;

sales management; and international marketing.

Open Learning Faculty Members are teaching staff in the Open Learning division of TRU, and the role of the Open Learning Faculty Member is to actively encourage, support and guide students toward success in their academic studies.

Open Learning Faculty Members must be skilled in teaching, fully knowledgeable of the subject matter and demonstrate a positive, open and caring attitude in all interaction with students.

Responsibilities of the Open Learning Faculty Member (Online) include but are not limited to :

• Delivering Courses in the Online Modality by actively facilitating learning for students in paced, cohort courses with specific start and end dates
• Providing instruction based on established core course materials
• Adding any necessary additional course material
• Updating course material as per the collective agreement
• Initiating, leading and managing learning activities and discussions
• Administrative set up and record keeping
• Initiating and maintaining regular contact with the student as specified in the collective agreement
• Marking all assignments, posting results and providing prompt feedback
• Marking exams and posting results
• Responding to student queries as per the collective agreement

We anticipate 15 - 25 students per cohort in this course. These numbers are only estimates and actual numbers for the course may be greater or less than the estimated numbers.

QUALIFICATIONS

• Doctorate degree with a specialization in marketing, master’s degree in marketing may be considered if the candidate has substantial teaching experience.
• On-going record of excellence in teaching and research in the form of peer-reviewed publications.
• Proven course facilitation skills in a face-to-face or distance delivery environment.
• The candidate will meet the requirements for approval from TRU Graduate Studies.

The Open Learning Faculty Member must :

• Be knowledgeable and experienced in the subject matter of the course
• Have received training or have successful experience in the active facilitation of learning in a collaborative online environment
• Have direct experience working with current educational technologies, tools and Learning Management Systems
• Have demonstrated knowledge of effective pedagogy in the use of current educational technology and tools
• Have demonstrated skills and abilities in the delivery of flexible learning materials, the application of instructional technology and in the application of adult learning principles

The pay for Open Learning Faculty Members varies based on several factors including the number of students in the course, the type of work, the type of course and the number of assessments completed by students in the course.

The total pay includes amounts based on hourly rates as well as set dollar amounts for certain types of work. For more information, please refer to the TRU / TRUOLFA Collective Agreement : Agreement 2019