Digital Marketing and Content Specialist

Responsibilities

• Develop and implement digital marketing strategies and content calendars to increase brand awareness and engagement
• Develop engaging digital content aligned with marketing strategies
• Optimize digital strategy and content for SEO and GEO
• Manage social media platforms and engage with online audiences to build brand awareness and community
• Monitor and analyse website and social media traffic, user behavior, and campaign performance
• Identify and report on KPIs
• Research and report on market trends
• Assist with drafting, editing, and proofreading corporate communications as required

Qualifications

• Bachelor's degree in marketing, communications, commerce, media or a related field
• Minimum of five years’ experience in digital marketing and content creation
• Experience in B2B marketing, professional services or exposure to technical/engineering verticals would be highly valued

Experience

Skills & Competencies

• Proven ability to develop and execute marketing strategies that align with business goals and deliver measurable results
• Exceptional writing and editing skills. Able to frame content to intended audience and switch between educational and persuasive tones as appropriate
• Proven ability to optimize content for SEO and GEO
• Proven ability to set up and analyse high-quality analytics using the latest industry standards for privacy, accuracy, and performance reporting
• Proficient in using AI tools for workflow optimization and content generation
• Excellent communication and collaboration skills

Applicants who do not meet all of the qualifications listed above but have an equivalent combination of education and experience may also be considered. If you believe you have the necessary skills to thrive in this role we encourage you to apply.

Please include a cover letter and resume in your application. Shortlisted candidates may be asked to provide writing samples.

At Dillon, we operate as one team. The successful candidate can be based out of any of our Dillon offices; Calgary, Edmonton, Winnipeg, Saint John, Fredericton, Halifax, St. John's.

Why choose DillonAt Dillon, we believe that our people are our greatest asset. This designation reflects our ongoing efforts to ensure that our workplace is not just a place of work, but a community where everyone can thrive. We offer:

Employee share purchase plan

• Dillon is 100% employee owned and share ownership is open to all employees.

A competitive compensation package

• Comprehensive health benefits
• Generous retirement savings plan
• Student loan repayment assistance with matching employer contributions

Flexible work hours and hybrid working options

• Dillon values its staff and the contributions that are made each day and understands that work arrangements can differ based on personal needs and business needs.

Focus on Innovation

• The ability to anticipate, examine, and adopt new and innovative solutions is a crucial driver for the continual and progressive advancement of our business performance. In our culture, people are empowered to reflect and question current practices and seek forward looking solutions to today’s problems and tomorrow’s opportunities.

Employee and Family Assistance program

• A variety of EFAP tools and online resources to support well-being are available to all employees.

Goodlife Fitness Corporate Membership

• Our employees can take advantage of reduced annual membership fees.

Wellness Subsidy

• Our employees can take advantage of a wellness subsidy that can be put towards expenses for a variety of health and/or wellness related activities such as gym membership, purchase of home fitness equipment, yoga classes and dance classes.