Marketing Innovation Manager

High Liner Foods is seeking a Platform Lead, Innovation to drive growth through the creation and expansion of innovation platforms within our food service and retail portfolios. This is a hands on innovation role, accountable for taking new products from ideation right through to post-launch success — ideal for someone who can blend strategic thinking with a focus on detail and delivery. Cross functional collaboration with R&D, Supply Chain, Commercialization, Brand Marketing and Sales is a critical enabler.

Essential Duties and Responsibilities

• Lead the development and delivery of one or more of the company’s breakthrough or breakout innovation platforms, driving significant profitable growth.
• Translate consumer, category, and culinary insights into compelling innovation concepts and bold product ideas.
• Own the full lifecycle of platform innovation from concept to in-market performance, working closely with R&D, Sales, Business Development, Finance, and external partners.
• Build robust business cases including sizing opportunities, estimating costs and margin, assessing channel and shopper dynamics, and mapping commercial implications.
• Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs.
• Manage cross-functional project teams and external agency partners in the development of platforms, concepts, and marketing toolkits.

Qualifications

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

To learn more please visit our career / LinkedIn / Indeed page

Current employees please note : this position is referral bonus eligible! See our policy for more details.