Marketing Manager

Marketing Manager – JDass Corp

We are looking for a Marketing Manager who will plan, implement and oversee marketing strategies to promote our products and services. This role requires collaboration across departments to create cohesive, effective marketing initiatives aligned with our business goals. Responsibilities include launch planning, advertising, email campaigns, events, and social media. The ideal candidate blends creativity with strategic thinking, leads a department, navigates evolving consumer preferences, and extends JDass Corp branding internationally.

Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies to achieve the company's objectives. Conduct market research to identify trends, opportunities, and competitor activities.
• Campaign Management: Plan and execute marketing campaigns across various channels, such as digital, social media, traditional advertising, and events. Monitor and analyze performance, adjusting strategies accordingly.
• Brand Management: Oversee the development and maintenance of the company's brand identity. Ensure consistent messaging and branding across all marketing materials.
• Team Leadership: Manage and lead a team of marketing professionals, providing guidance and support. Collaborate with cross‑functional teams, including sales and product development, to align marketing efforts with overall business goals.
• Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Track expenses and report on the effectiveness of marketing initiatives.
• Digital Marketing: Oversee digital marketing efforts, including website management, SEO, SEM, and social media. Stay updated on digital trends and incorporate relevant strategies.
• Public Relations: Build and maintain relationships with media outlets and key industry influencers. Manage PR efforts to enhance the company's image and handle crisis communications when necessary.
• Analytics and Reporting: Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.
• Market Segmentation and Targeting: Identify target customer segments and tailor marketing strategies to effectively reach and engage those audiences.
• Regulatory Compliance: Stay informed about relevant marketing regulations and ensure all marketing activities comply with legal requirements.
• Innovation and Adaptation: Stay abreast of industry trends and innovations and incorporate new and creative approaches into marketing strategies.
• Networking: Represent the company at industry events, conferences, and trade shows to build relationships and promote the brand.

Qualifications

• Bachelor's degree (or equivalent) in marketing, business, public relations or a related field.
• 6–10+ years of experience in Marketing Management.
• Proficiency with online marketing and social media strategy.
• Proven success in designing interactive applications and networking platforms.
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision‑making skills.
• Metrics‑driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Willingness to travel.
• In‑office work only.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Location & Compensation

Vaughan, Ontario, Canada

Salary: CA$131,943.00 – CA$154,355.00 (paid one week ago)