Marketing Writer

Base pay range

CA$60,000.00/yr - CA$70,000.00/yr

About BIS Safety Software

BIS Safety Software is a fast‑growing technology company providing leading software for the safety industry. Founded in 2006, the company is headquartered in Sherwood Park, Alberta, and continues to expand across North America and worldwide.

Role Overview

We are looking to add a tech‑savvy Marketing Writer to our expanding team. The role is in‑person and based in Sherwood Park, Alberta. You will be the storyteller that captures the impact of BIS Safety Software—while demonstrating how artificial intelligence can be thoughtfully and strategically integrated into our writing workflows. You will craft compelling content using a blend of human insight and AI‑assisted tools, helping position BIS as a thought leader and innovator in both safety software and modern content creation.

What You’ll Do

• Craft high‑quality, long‑form and short‑form content including trend reports, articles, e‑books, blog posts, and tip lists that drive engagement and thought leadership.
• Use AI tools to brainstorm, generate, and refine content ensuring everything aligns with our brand voice and quality standards.
• Develop and test effective AI prompts to produce factual, cited, brand‑aligned, and impactful content.
• Track content performance and clearly communicate how your writing and the use of AI has supported BIS’s brand visibility, lead generation, or campaign success.
• Identify fresh, timely content ideas that resonate with our target audience and support marketing goals.
• Edit and proofread content to ensure clarity, consistency, and alignment with our tone and standards.
• Occasionally interview BIS clients to uncover meaningful insights and transform them into compelling customer stories, case studies, and spotlights.
• Apply SEO best practices to improve searchability and reach of your content.
• Collaborate with marketing team members to support campaigns, social media initiatives, and editorial planning.
• Maintain and organize content calendars, ensuring deadlines are met and launches go smoothly.
• Stay current with AI writing trends and technologies, and integrate new tools and approaches where appropriate.

Who You Are

• Have hands‑on experience with WordPress, including setup, management, front‑end customization, back‑end troubleshooting, and plugin configuration.
• Have a keen eye for design and usability, and naturally notice how layout, formatting, and structure impact the user experience.
• Have a strong sense for what makes content engaging, backed by some training or experience in marketing writing, branding, or communications.
• Thrive in fast‑paced, collaborative environments, and bring strong communication skills to team projects and cross‑functional work.
• Are a self‑starter who takes initiative, identifies opportunities, and enjoys solving problems without waiting for instructions.
• Welcome feedback and use it as a tool for personal and professional growth.
• Are quick to adopt new technologies and tools, driving AI and other automation opportunities to enhance modern marketing workflows.
• Communicate clearly and confidently, both in writing and in conversation, across a range of audiences.
• Have experience supporting events, including planning logistics, managing registrations, and helping with promotion for both virtual and in‑person formats.

Bonus Points If You Have

• Experience in B2B SaaS or safety‑industry content.
• Familiarity with marketing analytics dashboards (Google Analytics, HubSpot, etc.).
• Thought leadership content experience—white papers, industry reports, etc.

Benefits

• Comprehensive benefits package
• Health spending account
• Growth opportunities
• Flexible working hours
• On‑the‑job training
• Work‑life balance
• Free on‑site parking
• Team Recognition Points
• Social committee
• Fun, open and collaborative environment
• Be More Than an Employee
• Employee Stock Ownership Plan (ESOP) to own a piece of the business.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industry

E‑Learning Providers

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.

Referrals increase your chances of interviewing at BIS Safety Software by 2×.

If this describes you, please submit a creative application that is sure to grab our attention.

We sincerely thank all applicants for their interest, however, only applicants selected for interviews will be contacted.

Visit our Careers Page to learn more.