Social Media & Engagement Coordinator

Company Description

Dexterra Group, is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full‑time and part‑time opportunities at any given time. We aim to provide our people with more than just a job – we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work‑life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. And, that’s something we’re truly proud of. Work That Matters, People Who Care.

Job Description

Dana Hospitality (a part of Dexterra Group) is looking for a talented Social Media & Engagement Coordinator. This position is based at the University of Toronto Mississauga campus and requires an on‑site presence of 30 hours per week. The successful candidate will report directly to the on‑site General Manager.

• Proficient in creating a variety of Social Media content that is aligned to the Dana brand and juggling multiple handles on behalf of multiple Dana units.
• Collect and create content to populate these handles with engaging, relevant, and value‑adding material for customers.
• Send weekly reports regarding social media KPIs to Dana’s national lead of Social Media and organically grow Digital Footprint Month‑Month.
• Interact with customers to gauge customer satisfaction regarding Food Services and liaise with Dana’s management team providing the pain points and work towards integrating solutions in our operations.
• Work with the food service team to generate excellent digital content regarding food processes, new offerings, and leverage cultural trends.
• Respond to questions, inquiries, and suggestions about Food Services with a winsome and professional manner to create a strong digital customer service culture.
• Determine multiple stakeholders within the unit and look for opportunities to collaborate to amplify digital viewership and build our brand.
• Manage Dana’s E‑Commerce environment for pre‑ordering and keep it up to date with new products and offerings.

Qualifications

• Good fundamentals around graphic design, audio/video editing, storyboarding, and managing a content calendar to ensure proper execution of the Dana Content Strategy.
• Working understanding of a variety of Social Media platforms and how best to create and funnel content through them.
• Able to spontaneously create polished content with mobile devices that is readily cross‑pollinated or repurposed for a variety of Social Media purposes.
• Able to build rapport quickly with other customers and extract quality feedback regarding our services and offerings.
• Are punctual and timely in providing coverage of key events for their respective Dana Units to market Dana’s offerings and build the consumer knowledge of the “Dana Experience.”
• Personable and enjoy interacting with school community. Ability to make everyone comfortable for content creation and creating marketing collateral.
• Curious and passionate about food and the customer experience that surrounds it.
• A strong team player who can work with the kitchen and frontline teams to capture content in a non‑intrusive manner.
• Tactful, but creative in crafting a social media voice and persona that is aligned to the Dana brand.
• Understanding of basic social media analytics and metrics including Impressions, Reach, and Engagement across a variety of platforms including Facebook, Instagram, TikTok, etc.
• Experience in food service or hospitality is preferred.

Nice To Haves

• Experience in food service or hospitality is preferred.
• Customer service experience.
• Understanding of how to build and manage brand positioning.
• Ability to market and grow multiple social media handles for differing brand concepts.
• Excellent copywriting skills.
• Working knowledge of Excel.

Additional Information

• Be part of an industry that's more important than ever!
• Employee Referral Program!
• Career advancement opportunities.
• Whereas other companies are downsizing, we are growing!
• Be #1 on day 1 by joining an industry leader.

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors. Disability‑related accommodations during the hiring selection process are available upon request.

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