Industry Director - Food and Beverage

Mirabel Northeast, Canada | Posted on 09 / 17 / 2025

Reports to : EVP

Direct reports :

2 Field Reps (close collaboration with Inside Sales, Production Coordination, Accounting, Logistics)

The Role

Own Uniking’s national Food & Beverage segment across

beverage, bakery, protein, dairy, fruit & veg, and food processing . Lead the strategy, coach the team, and drive disciplined execution to grow revenue direct to plants (no resale to distribution) . The Director will

foster growth in each sub-segment ; account allocation (including potential house accounts) and quota structure for the role will be defined during the hiring process.

What You’ll Do

Segment strategy & execution :

Execute / Build / Progress plan

for each sub-segment ; define pursuits, playbooks, and coverage by account tier.

Team leadership & cadence :

Run weekly 1 : 1s and pipeline reviews; plan ride-alongs; enforce CRM discipline and follow-ups.

Account growth :

Drive multi-site expansion with reps; support key pursuits and proposals; may own selected accounts (to be defined).

Commercial discipline :

Enforce / Establish pricing guardrails; establish bid / no-bid rules; run win / loss and margin reviews.

Forecasting & CRM :

Operate a tight weekly forecast (Zoho CRM), with clean stages, probabilities, and close dates.

Cross-functional delivery :

Coordinate with Inside Sales, Production Coordination, Logistics, and Accounting for clean orders, accurate lead times, and proactive customer communication.

Supplier alignment :

Secure program pricing, lead-time priority, and joint planning with core suppliers.

KPIs You Own

Industry growth %

(by sub-segment and Industry total)

Rep performance assessments

(activity, conversion, margin discipline)

Activity & pipeline hygiene

(coverage, velocity, forecast accuracy)

Vendor analysis

(pricing, reliability, lead times, program wins)

What You Bring

5–10 years

in F&B industrial sales / solutions with proven team leadership.

Conveying / packaging fluency :

chains, belts, sprockets, wear parts; understands plant realities and uptime pressures.

Track record growing named accounts

while protecting gross margin

under competitive pressure.

CRM-driven operator (Zoho or similar); runs a clear weekly operating rhythm.

Able to visit customers and suppliers as needed.

Base salary + quarterly targets + annual target

Global commission on all sales within the F&B division

(structure reviewed with shortlisted candidates)

Financial wellness program

(Full package reviewed with finalists.)

Hiring Process (proposed)

Panel interview + 30–60–90 plan (60–75 min) :

Leadership approach, KPIs, GTM strategy.

References & offer.

Apply

Send your

resume

and a short

cover note

outlining why you would be the right fit for this exciting position. Apply via our

Careers page

or submit your application via email to info@unikingcanada.com with the subject line :

Director – F&B (Your Name)

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