VP - Culture, Community and Voice of the Organization

Our employees and our culture are among the Bank's greatest strengths and provide a key competitive advantage. We're constantly striving to develop top talent and foster a strong corporate culture that drives superior performance. To continue in this direction, we're seizing the opportunity to join forces with CWB in order to advance our business model, aligning it with new market realities and supporting our growth objectives. We drew inspiration from market trends in the industry and consulted numerous leaders across the Bank.

A new position of Vice-President - Culture, Community and Voice of the Organization has been created. The team's objective will be to develop a shared, inclusive and engaging language, allowing us to position ourselves consistently and have a positive impact on our various internal and external audiences. This includes defining the National Bank voice, our cultural DNA, our engagement strategy and our social ambitions.

This role offers the opportunity to make a lasting impact on our cultural identity, employer brand, and social engagement. You will leverage your expertise in transformation, strategic communication, and social responsibility.

Your Role

• Define, orchestrate, and implement the National Bank’s social impact strategy.
• Maintain ongoing strategic monitoring of major trends in communication, sociology, and social responsibility to inform strategic decisions and proactively position the organization in a constantly evolving environment.
• Define and deploy an engaging strategy for an inclusive, pan-Canadian culture aligned with our vision.
• Lead internal and external communications on social engagement and employee mobilization, ensuring alignment and maximizing impact across all audiences.
• Support leaders in transforming cultural and communication practices within the organization by equipping them to become committed ambassadors, and storytellers of our organizational culture.
• Develop and promote a simple and authentic employee value proposition in close collaboration with the Human Experience and Performance teams.
• Optimize the management of the philanthropic portfolio and oversee relationships with beneficiary organizations.

Your Team

You report to the Executive Vice-President Human Experience and Performance. Our team stands out for its strong culture and commitment to creating a highly stimulating and inclusive work environment.

In close collaboration with the Human Experience and Performance teams - particularly the Career and Talent teams, regional teams, and the Strategy and Client Experience sector (Marketing) - you will play a key role in defining and implementing the National Bank’s social impact strategy. You will also promote a strong, inclusive employer brand aligned with our values and communicate an authentic and engaging employee value proposition.

Requirements

• Bachelor or Master degree in communications, human resources, business administration or other related fields
• Minimum of 10 years of experience in change management and organizational and cultural transformation, with a strategic and results-oriented approach
• Experience in inclusion, diversity, and equity
• Proven leadership in complex, matrix environments
• Expertise in communication, branding, and social responsibility
• Proficiency in knowledge management, technology, data, and social media

Skills

• Influential and team leadership
• Strategic thinking and big-picture vision
• Political acumen and sound judgment
• Cultural intelligence, versatility, and openness to diversity
• Agility, creativity, and resilience
• Exceptional interpersonal and communication skills
• Ability to simplify and drive business performance