Field & Channel Marketing Manager

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. Title: Field & Channel Marketing Manager Location: Mississauga, Ontario (Hybrid) What we’re looking for: SOTI is looking for a passionate marketer to fill an important role in North America. This is truly an exciting opportunity to take ownership and drive marketing across one of SOTI’s most important regions. The Field & Channel Marketing Manager role will be responsible for building, executing, and reporting on integrated marketing campaigns that effectively and efficiently generate sales leads and pipeline across North America, with a primary focus on joint initiatives with value-added reseller (VAR) partners. Reporting to the Manager, Field and Channel Marketing, Americas, this role works at the intersection of marketing, sales, and channel strategy. The successful candidate will partner closely with both external reseller marketing teams and internal SOTI Channel Account Managers (CAMs) to ensure joint marketing plans are fully aligned and executed in lock-step with each reseller’s sales objectives, account plans, and strategic business goals. Success in this role requires the ability to quickly build trust, credibility, and strong working relationships with both internal and external stakeholders. The ideal candidate brings strong sales and business acumen, a deep understanding of the SaaS sales cycle, buyer personas, and product positioning, and a proven ability to translate strategy into demand-generating execution, while acting as a trusted partner to sales and channel teams. This hands-on role comes with a high degree of autonomy. The incumbent will be encouraged and empowered to be inventive in identifying new routes to market, while also rolling up their sleeves to plan, execute, and optimize programs that drive measurable business outcomes. What’s in it for you? The People From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun. The Growth Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big. The Technology You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies What you’ll do Develop, implement, and manage integrated, scalable annual field and channel marketing plans for North America, targeting reseller partners and end customers to generate net-new contacts, leads, pipeline, and revenue Partner closely with Channel Account Managers to ensure joint marketing initiatives align with sales strategies, account plans, target personas, and revenue goals for each value-added reseller, building strong rapport and credibility as a strategic marketing partner Collaborate directly with reseller marketing teams to design and execute co-branded, joint lead generation campaigns, establishing trusted, long-term relationships that enable effective collaboration and execution Work as part of the regional americas marketing team to ensure alignment with overall marketing goals, messaging, and go-to-market priorities Work with shared services to support campaign execution across multiple channels Translate product value propositions, competitive positioning, and buyer pain points into effective sales enablement assets such as case studies, presentations, and materials for strategic customer and partner engagements Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation, acceleration, and close Gather market intelligence and analyze competitor initiatives to inform strategy, messaging, and prioritization of demand generation tactics Manage budget and work cross-functionally to execute campaigns efficiently and deliver ROI Build and manage a demand generation calendar across regions and partners to create transparency and alignment with sales and channel stakeholders What you’ll bring Minimum of 5 years’ experience building and supporting field, channel, or demand generation marketing programs, ideally in a B2B SaaS or technology environment Bachelor’s degree in Marketing, Business, or equivalent experience Proven experience working directly with sales teams, channel organizations, and external partners, with a demonstrated ability to build trust, influence without authority, and maintain strong stakeholder relationships Strong business and sales acumen, with the ability to understand account strategies, sales priorities, and how marketing influences pipeline and revenue outcomes Deep understanding of the end-to-end sales cycle, buyer personas, and the role marketing plays at each stage of opportunity progression Experience developing and executing reseller and customer marketing programs that create demand and accelerate opportunities Excellent project management skills, with the ability to manage multiple initiatives, stakeholders, and timelines simultaneously Exceptional interpersonal and communication skills, with the ability to gain alignment, manage expectations, and build rapport across functions and organizations Strong analytical mindset with a fact-based approach to decision-making and optimization Ability and willingness to travel and work flexible hours as required About SOTI SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility and the IoT. Thousands of companies around the world depend on us to secure, manage, and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator — clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities. At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with #EndlessPossibilities. #LI-SN1 If you want to bring your ideas to life, apply at SOTI today. Use of Artificial Intelligence in Hiring SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only-final hiring decisions are made by people, not automation. For privacy-related questions, please contact privacysoti.net. We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at careerssoti.net. Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee. SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable. With SOTI’s innovative portfolio of solutions, organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure and support business-critical devices. With SOTI’s world-class support, enterprises can take mobility to endless possibilities. For more information, visit soti.net.