Head of PPC Strategy Amazon & Google

Company Overview

Pearl West is rewriting the playbook for building and scaling consumer brands. Think of us as a mini-Unilever but leaner faster and built for exits. With a portfolio of six high-growth brands and a centralized shared-services model were operating at over $40M in annual revenue and climbing.

Were not your typical PE-backed DTC group. Were a team of hands-on operators direct-response experts and brand-builders who thrive on turning chaos into systems. Our mission is unapologetically bold : build brands that leave lasting impressionsand exit them at their peak .

With deep roots in Amazon and a booming TikTok Shops presence we move fast we optimize hard and we scale smart. If you want to run PPC like its your own businesswith real upside and real impactthis is where you belong.

Role Overview

Were hiring an Performance PPC Lead Amazon and Google to own performance marketing across two of our highest-leverage growth channels. This is a full-time remote position where youll manage and scale multi-brand ad accounts optimize campaigns daily and implement aggressive testing frameworks. Youll be expected to execute strategy build systems and directly influence the bottom line. No fluff no bureaucracyjust results.

Key Responsibilities

• Full-funnel PPC Strategy & Execution Drive paid media campaigns on Amazon and Google (Search Shopping Performance Max) across multiple brands.
• Daily Campaign Optimization Analyze performance shift budgets and optimize ads based on real-time ROAS TACOS and contribution margin.
• Keyword & Product Targeting Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale.
• Testing & Iteration Frameworks Run rigorous A / B tests across ad creatives copy bidding strategies and targeting settings.
• Cross-functional Collaboration Work closely with Creative Brand Managers and Ops to align ad strategy with inventory pricing and product launch schedules.
• Data Analysis & Reporting Own campaign dashboards and reporting flows. Provide actionable insights to leadership weekly.
• Tool & Tech Management Manage Amazon Ads Console Google Ads bulk sheets automation scripts and analytics tools (e.g. Perpetua Pacvue Helium10 Data Studio).
• Brand-Level P&L Contribution Drive ad spend efficiency and help achieve margin targets for each brand.
• Playbook Development Systematize what works. Document processes build SOPs and mentor junior team members as we scale.

Key Performance Indicators (KPIs)

Success Benchmarks (Days)

First 30 Days

First 60 Days

First 90 Days

Required Skills & Qualifications

Must-Have Skills

Nice-to-Have Skills

Experience & Education

Who Should Apply

Apply if you :

Do not apply if :

Why Join Us

Compensation & Benefits

Application Process

Required Experience :

Director

Key Skills

Marketing & Promotions,Attorney At Law,Jni,Airlines,Art

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 65000 - 85000