Drive sales and engagement at UFA through persuasive copywriting and content development across digital and traditional marketing channels. Full-time work supports conversion-focused communications.
Reporting to the Manager, Marketing, Creative and Content, this Copywriter and Content Specialist creates purposeful marketing content. The role requires writing for websites, emails, social media, ads, and promotional materials. Success depends on brand consistency, audience understanding, SEO, and measurable outcomes.
Key Responsibilities:
Develop conversion-driven copy for websites, emails, ads, and social media
Write headlines, taglines, and calls to action
Craft brand stories that build trust and strengthen positioning
Collaborate with marketing, designers, and stakeholders across channels
Monitor content performance and improve results using data
Requirements:
Bachelor’s degree in marketing, mass communications, or equivalent experience
Three to five years of copywriting and content development experience
Portfolio showing successful campaigns and conversion-focused copy
Knowledge of digital marketing principles and SEO best practices
Strong writing, editing, communication, and collaboration skills
Apply your copywriting, content development, SEO, and conversion expertise to strengthen UFA marketing communications and customer engagement.