Digital Marketing & SEO Coordinator

Marketing Full Time BARRIE, ON $50,000 - $55,000 CAD per year

(Coordinator-level, early career / 1–3 years experience / New Position within our Company)

Reports To

Manager of Marketing & Brand Experience

About the Role

We’re looking for a curious, detail-oriented Digital Marketing & SEO Coordinator to join our marketing team and work closely with the Manager of Marketing & Brand Experience. This role is ideal for someone early in their marketing career who has a strong interest in SEO, WordPress, and data-driven decision-making — and who wants hands‑on experience shaping how Busch Systems shows up online.

You’ll help support keyword strategy, website optimization, SEO best practices, and performance reporting, while collaborating with graphic designers, PR & communications, and sustainability team members to ensure our digital presence is aligned, discoverable, and effective.

This is a growth‑focused role with mentorship and room to expand skills over time.

Key Responsibilities

SEO & Website Optimization

• Support keyword research and analysis to identify opportunities for blog content, website pages, and product/service pages
• Assist with on‑page SEO optimizations (meta titles, meta descriptions, headings, internal linking, alt text, etc.)
• Help monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz, or similar)
• Identify basic technical SEO issues and collaborate with internal or external teams to address them
• Assist with implementing and maintaining structured data (schema markup) where appropriate

WordPress Support

• Work within WordPress to update and optimize content following SEO best practices
• Assist with publishing blog posts, landing pages, and updates to existing content
• Ensure content is formatted correctly for readability, accessibility, and search performance
• Collaborate with designers and content creators to ensure visuals and copy are SEO-friendly

Data, Reporting & Insights

• Track and report on key SEO and website performance metrics
• Help analyze search trends, keyword rankings, and traffic data
• Support data-driven recommendations for content and website improvements
• Assist in maintaining SEO documentation and best-practice guidelines

Email Marketing

• Work closely with the Manager of Marketing & Brand Experience as well as the Sales Manager to create and send email marketing campaigns
• Utilize CRM System (Salesforce) to upload lead lists, assist with outreach to cold leads, and help maintain list health
• Work closely with the Manager of Marketing & Brand Experience on strategy execution
• Collaborate with graphic designers, PR & communications, and sustainability teams to align content and campaigns
• Stay up to date on SEO trends, algorithm changes, and digital marketing best practices

Qualifications

Required

• 1–3 years of experience in digital marketing, SEO, content marketing, or a related role (internships or co‑op experience welcome)
• Basic understanding of SEO principles and how search engines work
• Experience working with WordPress or similar CMS platforms
• Keen interest in working with data, spreadsheets, and analytics tools
• Strong attention to detail and organization skills
• Ability to learn quickly and take feedback positively

What We’re Looking For

• Familiarity with Google Analytics 4 and Google Search Console
• Understanding of HTML, schema markup or other technical SEO concepts
• Familiarity with SEO tools (Ahrefs, SEMrush, Moz)
• A problem‑solver who enjoys digging into data and finding patterns
• A collaborator who communicates clearly and works well across teams
• Someone comfortable executing tasks while learning the “why” behind them

Other Responsibilities:

Every employee of Busch Systems, including the Digital Marketing & SEO Coordinator, is responsible for acknowledging and striving to uphold the following statement:

“At Busch Systems, our core philosophy of ‘People, Planet, Product’ is central to our values and corporate culture. Specifically, in our sustainability practices, we recognize that by constantly striving to reach a higher standard of environmental accountability, we can encourage our colleagues, suppliers, and clients to do the same. By making a conscious commitment to be eco‑responsible in our business practices, Busch Systems aims to be sustainably impactful in communicates on a local, national and worldwide level”