Marketing Specialist, Assurance Services

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.

Your Opportunity

We are currently seeking a Marketing Specialist, Assurance and BSO Services, to join our team. This is a replacement role, and the successful candidate will work closely with the service line leaders and Markets & Industry team to support the development and implementation of strategic marketing programs. While owning the following responsibilities, you will be able to work from our Vancouver or Toronto offices.

•Execute marketing campaigns and initiatives, report results, and provide ROI-related recommendations

• Actively participate in the adoption of digital and AI tools such as Workday, CoPilot, Smartsheet, CRM, marketing automation, content delivery platforms, and other tools from our MarTech stack.

• Develop and track project plans including budgets, approvals, key dates, and milestones to ensure deadlines and deliverables.

• Manage all event/webinar logistics including invitations, mailing lists, handout materials, site management, speakers, visual presentations, and follow-up efforts including facility arrangements.

• Work with design, digital, and content marketing to ensure initiatives are incorporated into content and social media strategy.

• Evaluate event performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis.

• Support other marketing and marketing communications activities within BSO as required

• The role might require occasional travel to other locations and firm events.

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration.

• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work.

• You identify, recommend, and are focused on effective service delivery to your clients.

• You share in an inclusive and engaging work environment that develops, retains and attracts talent.

• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace.

• You grow your expertise through learning and professional development.

Your experience and education

• You have a University degree in Communications, Marketing, or Business or commensurate work experience within a B2B or professional services organization

• You have a minimum of 2 years of working experience in B2B or professional services role

• You have demonstrable project management experience

• You have the capacity to meet tight deadlines, steer several projects simultaneously, and manage priorities

• You are creative, autonomous and self-starting

• You have a metrics-driven mindset, with critical thinking and problem-solving skills.

• You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented

• You have excellent interpersonal skills, with the capacity to build strong relations with demanding professionals.