Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago.
Context
Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them.
You'll be selling a problem most prospects don't know they have yet, which makes this role genuinely hard, and genuinely interesting.
What you will work on
What we are looking for
Experience with Cloudflare Workers, CDNs, DNS, reverse proxies, web crawlers, AI agents, analytics, React, or B2B SaaS is helpful but not required.
Real category upside. GEO is where SEO was in 2004. You're early enough to matter.
Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. No bureaucracy between you and decisions.
We're not looking for someone to fill a seat. We're looking for someone who looks at a category that barely exists, sees the opportunity, and wants to be the person who figured out how to sell it.
Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago.
Software Engineer • Toronto, Ontario, Canada
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