Senior Marketing Manager – B2B (Toronto, ON OR Burnaby, BC – Hybrid)

For over 50 years, LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Position Summary

We’re looking for a Senior Manager, Marketing (B2B) to lead the development and execution of marketing strategies that drive growth across key customer segments and support our commercial priorities. This hybrid role can be based in Toronto, ON or Burnaby, BC.

In this role, you’ll translate market and customer insights into clear value propositions, integrated campaigns, and go-to-market strategies that strengthen market position and accelerate pipeline growth. You’ll also play a key role in supporting sales enablement efforts by ensuring marketing programs are aligned to customer engagement needs and commercial objectives.

Working closely with Sales, Business Development, and cross-functional teams, you’ll help ensure marketing is tightly connected to business priorities, measurable in impact, and informed by market and competitive intelligence.

Vacancy status: This posting is for an existing position.

What You’ll Do

Drive Marketing Strategy & Growth

• Develop and execute B2B marketing strategies aligned with revenue and business goals.
• Translate customer, market, and competitive insights into demand generation and pipeline growth strategies.
• Lead integrated campaigns across digital, events, partnerships, and external communications.
• Shape go-to-market plans for new and existing services to strengthen positioning and differentiation.
• Partner with Sales and Business Development to align marketing programs with customer engagement and sales enablement needs.
• Develop POC materials, including partnership decks, customer engagement programs, and lifecycle strategies.
• Own conference and event strategy, including planning, execution, and follow-up to generate leads and market insights.

Strengthen Collaboration & Commercial Impact

• Act as a key connector between Marketing, Sales, Business Development, and Operations to ensure alignment on priorities.
• Support enterprise initiatives and cross-functional projects with marketing and communications expertise.
• Track, measure, and report on campaign performance, KPIs, and ROI.
• Translate performance data, market trends, and competitive activity into actionable recommendations.
• Continuously refine strategies to improve effectiveness, growth outcomes, and customer impact.

Lead, Coach & Enable Teams

• Lead and mentor a team of Marketing Managers and Specialists, fostering growth, accountability, and high performance.
• Support capability development to ensure teams stay current with evolving tools, trends, and best practices.
• Drive collaboration and knowledge sharing across Marketing, Sales, and broader commercial teams.
• Support resource planning, prioritization, and continuous process improvement to enable efficient delivery.

What You’ll Bring

• 8–10+ years of experience in B2B marketing and/or sales, ideally in healthcare, diagnostics, or related industries.
• 4+ years of people leadership experience.
• Bachelor’s degree in Business, Marketing, Communications, or related field (MBA an asset).
• Strong track record of driving revenue growth through marketing strategy.
• Experience in sales enablement and supporting commercial strategy execution.
• Experience marketing to healthcare professionals and/or consumer audiences is an asset.
• Experience working in complex, matrixed organizations (healthcare/pharma experience an advantage).
• Proficiency with MS Office and Power BI; Salesforce experience an asset.
• Experience using GenAI tools for content development is an asset.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment.

Why Join Us?

At LifeLabs, you’ll help shape how we connect with customers and bring meaningful healthcare insights to market. Your work will directly support growth, strengthen partnerships, and contribute to improving healthcare across Canada.

We’re committed to building an inclusive, supportive environment where people can grow their careers, share ideas, and make a real impact together.

What We Offer

Salary range: $112,565 - $143,520 CAD annually (commensurate with experience)

LifeLabs’ compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics. Pay programs are communicated regularly in an accessible and transparent manner.

LifeLabs is also proud to offer resources, opportunities, as well as a collaborative and supportive environment that enables our team members to thrive.

In addition to a competitive compensation package, LifeLabs provides a comprehensive total rewards program, specific to the job position. Your package may include:

• Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs: Our award‑winning mental, physical and financial wellness programs aim to address the comprehensive well‑being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.

In accordance with LifeLabs’ Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email careers@lifelabs.com.

Vaccinations are highly encouraged at LifeLabs. Vaccinations and/or immunization screening may be mandatory for selected employees if regulated by provincial or regional governments, or through employer‑led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be vaccinated or undergo immunization screening.

Ready to empower healthier Canadians? Apply today!

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