Marketing Communications Analyst

Position Overview

Reporting to Regional Marketing Managers, the Marketing Communications Specialist will support the execution of regional brand, retail, and go-to-market strategies across Western Canada. This role offers exposure to the implementation of national marketing programs at the regional level while working closely with sales, marketing, dealer operations, and agency partners.

The successful candidate will contribute to high-visibility marketing initiatives, participate in cross-functional projects, and support key business functions through reporting, analysis, communications, event coordination, and stakeholder management.

Must-Have Qualifications

• Post-secondary degree in Business Administration, Commerce, Marketing, or a related field.
• 2+ years of experience as an Analyst with a focus on Marketing, Communications, Business, Retail, or Automotive.
• Advanced proficiency in Microsoft Excel and Power BI.
• Valid Class 5 Alberta Driver’s License (clean abstract) or equivalent out-of-province license.

Nice-to-Have Qualifications

• Previous automotive industry experience through co-op, internship, part-time, or full-time employment.
• Strong interest in the automotive industry and retail marketing.

Key Responsibilities

Brand, Retail & Go-to-Market Support

• Support Regional Marketing Managers with the execution of national brand and campaign strategies within regional markets.
• Collaborate with national brand teams to understand marketing priorities, campaign messaging, content requirements, and legal disclaimer development.
• Develop dealer and field communications that support retail programs, marketing initiatives, and brand consistency.
• Coordinate with external agencies, provide strategic direction, and contribute to the development of marketing and retail briefs.

Marketing Performance, Insights & Reporting

• Support sales reporting, performance analysis, and field communications that drive marketing and business decisions.
• Develop and maintain reports related to inventory, sales performance, budget utilization, program tracking, and campaign effectiveness.
• Conduct ad hoc analysis and prepare reports that translate data into actionable recommendations.
• Present marketing initiatives, campaign results, and budget performance to internal stakeholders and field teams.

Program, Budget & Relationship Management

• Manage regional marketing budgets and program investments to ensure alignment with business objectives and measurable outcomes.
• Support program administration, guideline management, claims review, and utilization tracking.
• Serve as a key point of contact between dealers and the regional marketing team, handling inquiries and providing program support.
• Assist in the planning and execution of recurring marketing board meetings, including agenda development, attendance tracking, content preparation, and meeting minutes.

Dealer, Event & Sponsorship Support

• Create presentations and meeting materials covering marketing initiatives, campaigns, inventory, budgets, and business updates.
• Coordinate regional meetings, including scheduling, logistics management, agenda creation, meeting documentation, and follow-up activities.
• Support sponsorship planning and execution alongside agency and field partners to maximize regional visibility and brand alignment.

Project & Stakeholder Management

• Lead assigned projects from planning through completion, focusing on marketing, retail, and brand initiatives.
• Act as a liaison between sales, service, marketing, and other business stakeholders to ensure alignment and consistent communication.
• Identify opportunities to improve marketing processes, reporting workflows, and communication strategies.

Administrative & Operational Support

• Support day-to-day office operations, including package management, visitor coordination, and facility-related activities.
• Assist in the administration of company vehicle and courtesy vehicle programs, including vehicle sourcing, scheduling, maintenance coordination, fueling, detailing, and tracking usage records.

Required Skills & Competencies

• Strong leadership, interpersonal, and relationship-building skills.
• Excellent organizational, analytical, and problem-solving abilities.
• Ability to interpret data and translate findings into meaningful business recommendations.
• Strong initiative with the ability to anticipate needs and proactively solve problems.
• Exceptional written and verbal communication skills, including confidence interacting directly with dealers and external partners.
• High degree of accuracy and attention to detail.
• Strong judgment, integrity, and ability to work effectively in ambiguous environments.
• Proven ability to manage multiple priorities and deadlines simultaneously.
• Advanced proficiency with Microsoft Excel, PowerPoint, Word, and Power BI.
• Experience with AI tools such as Microsoft Copilot is considered an asset.

Job Type & Location

This is a Contract position based out of Calgary, AB.

Pay and Benefits

The pay range for this position is $30.04 - $30.04/hr.

Workplace Type

This is a fully onsite position in Calgary,AB.

À propos d'Aston Carter

Aston Carter fournit des solutions de talent de classe mondiale à des milliers de clients à travers le monde. Spécialisés dans la comptabilité, la finance, les ressources humaines, l’acquisition de talents, les achats, la chaine d’approvisionnement, et certaines professions administratives, nous étendons les capacités des entreprises à la pointe de l’industrie. Nous nous appuyons sur notre profonde expertise en matière de recrutement et sur notre vaste réseau pour répondre aux besoins évolutifs de nos clients et de notre communauté de talents avec agilité et excellence. Avec des bureaux aux États-Unis, au Canada, en Asie et en Europe, Aston Carter est au service d’un grand nombre d’entreprises du classement Fortune 500. Nous sommes fiers d’avoir remporté la désignation « Prix Platine » dans le cadre des prix Best of Staffing Client et Talent décernés par ClearlyRated.

Aston Carter est un employeur souscrivant au principe de l’égalité des chances et accepte toutes les candidatures sans tenir compte de la race, du sexe, de l’âge, de la couleur, de la religion, des origines nationales, du statut d’ancien combattant, d’un handicap, de l’orientation sexuelle, de l’identité sexuelle, des renseignements génétiques ou de toute autre caractéristique protégée par la loi.

Si vous souhaitez faire une demande d’accommodement raisonnable, tel que la modification ou l’ajustement du processus de demande d’emploi ou d’entrevue à cause d’un handicap, veuillez envoyer un courriel à

Ordonnance sur l’égalité des chances de San Francisco: Conformément à l’Ordonnance sur l’égalité des chances de San Francisco, pour tous les postes situés dans la ville et le comté de San Francisco, nous examinerons les candidatures des personnes qualifiées ayant un casier judiciaire ou des antécédents criminels.

Utilisation de l’intelligence artificielle (IA): Nous pouvons utiliser l’intelligence artificielle (IA) pour soutenir certaines étapes de notre processus d’embauche, notamment la recherche, la présélection et l’évaluation des candidatures. L’IA aide à analyser les candidatures et les qualifications, mais les décisions finales sont prises par notre équipe de recrutement. En soumettant votre candidature, vous reconnaissez et acceptez que celle-ci puisse être examinée à l’aide d’outils d’IA.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the ., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.