Oncology Brand Manager

Oncology Brand Manager

Responsibilities

Eli Lilly Canada is currently searching for a capable Brand Manager to help people living with cancer benefit from our innovative medicines. The oncology business in Canada is at an exciting time for a marketer who is keen to exercise fresh and innovative thinking and consider new ways driving performance.

This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.

As the successful candidate, you will play a critical role in maximizing brand sales, and market position for relevant Oncology products. This includes being accountable for delivering our annual plan and supporting all commercial brand activities. You will work closely with the cross functional team to lead the development and implementation of our brand strategy and tactics, including the development of the customer plan, and the omnichannel marketing plan. You will lead the development and implementation of digital marketing and sales strategies based on the identified needs and behaviors of key customers (Patients /Consumer, Health Care Providers, and Payers) that align to objectives outlined in the customer plans and objectives for the oncology business. In partnership with the cross-functional team, you will develop novel approaches to reach our customers and deliver exceptional customer experiences, leading to improved patient outcomes and commercial success. You will be a person with a proven record of effective cross-functional collaboration, accomplishment in digital marketing capabilities and who can bring a fresh innovative approach to the team. You will be a self-starter, with a high sense of curiosity and an ability to foster a winning team mindset.

You will gain deep understanding of the disease site landscape, patients and health care providers’ needs, testing environment and other insights that drive behaviors in oncology treatment. You will develop novel content in close partnership with your cross-functional team, agencies and other partners (IT, medical, corporate affairs, legal, and external regulatory bodies such as ASC and PAAB) and will localize some content created by above-affiliate teams. You will be responsible for managing the brand marketing budget and be able to make trade-offs to optimize investments. Finally, you will effectively measure the impact of initiatives against pre-specified goals and facilitate performance tracking and diagnosis through monthly and quarterly business reviews. You will collaborate across business units and cross functionally to leverage learnings and insights to help achieve continued growth and success in our overall digital marketing capabilities and effectiveness.

Specific Brand Manager responsibilities include the following:

• Build and execute a near and long-term customer engagement plan for relevant oncology products
• Gain deep customer insights across patients and Health Care Professionals (HCPs) involved in the management of cancer care in the associated tumor types, including insights on testing requirements and capabilities
• Integrate multiple sources of data (qualitative, quantitative) to optimize and continuously improve tactical plans to achieve brand objectives
• Develop and lead HCP marketing and sales solutions based on key HCP insights that align to organizational objectives; collaborate with cross-functional partners including but not limited to Medical and PSP in developing solutions and strategies to meet customer needs
• Work closely with Oncology Commercial Lead and the sales team to develop and deploy innovative tactics that allow Lilly to communicate and partner with HCPs through technology
• Partner with the National Engagement Advisor to engage HCPs and external stakeholders to uncover needs and develop solutions
• Optimize collaboration and synergies across our oncology brand portfolio
• Partner with Global and other above country teams to ensure alignment on strategy and efficient use of common resources
• Lead outcomes driven cross-functional meetings to foster insight sharing and action on those insights
• Lead the commercial team’s contribution business performance reviews and quarterback completion of cross-functional deliverables for these forums
• Handle and develop key vendor relationships to enable the delivery of optimal digital solutions
• Manage the Brand Marketing Budget and make appropriate tradeoffs as needed

Basic Requirements:

• University degree
• Advanced degree preferred (MBA, MSc, PhD)
• 3+ years pharmaceutical/healthcare marketing experience
• Demonstrated experience in digital marketing and sales solutions and associated applications
• Proven success with omni-channel marketing campaigns and using data to inform strategies
• Demonstrated leadership within cross-functional teams – sales, medical, pricing reimbursement & access and other departments
• Excellent interpersonal, written and verbal communication skills
• Experience in Oncology an asset
• Prefer bilingualism
• Demonstrated creativity in problem solving and customer solutions
• Outstandingly positive work attitude and a solutions-oriented, winning mindset; open to change and enjoys new challenges

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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