marketing coordinator

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Supervise professional and support staff and students
• Train staff
• Perform administrative tasks
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and / or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy / sell Internet sites
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Judgement
• Organized
• Accurate
• Reliability
• Quick learner
• Due diligence

Experience

• 1 year to less than 2 years