Senior Director, Brand, Content and Partnerships

Job Description

Reporting to the Vice President, Marketing and Loyalty, the incumbent serves as the integrated leader for Brand, Content and Partnerships. This individual is responsible for ensuring the consistency of the brand expression, the quality and performance of the content and production ecosystem, and the development of high-value partnerships that support brand awareness, customer engagement, and business objectives.

Through strategic and operational leadership, the incumbent ensures alignment between brand vision, creative excellence, delivery efficiency, and value creation. This role acts as a cross-functional anchor point, fostering collaboration among existing areas of expertise, accelerating decision-making, and maximizing the value delivered by the marketing organization.

Brand Strategy and Governance

• Define and evolve the brand and content strategy in alignment with business priorities and market needs.
• Ensure consistency, integrity, and quality of the brand across all customer touchpoints.
• Lead strategic thinking around brand positioning, key messaging, and the evolution of the brand’s creative identity.
• Establish clear governance for brand initiatives to align teams, priorities, and deliverables.

Content and Production Leadership

• Oversee the internal content and production ecosystem to ensure high-quality, agile, and efficient execution.
• Optimize workflows across strategy, creative development, copywriting, production, and delivery.
• Ensure the quality, relevance, and effectiveness of content deployed across various platforms and customer segments.
• Manage relationships with external agencies and partners to ensure strong complementarity with internal capabilities and effective cost management.

Editorial Strategy, Social Media and Brand Visibility

• Lead the overall editorial strategy to strengthen engagement, brand preference, and awareness.
• Oversee the development and evolution of brand content through an integrated approach.
• Ensure alignment between content, storytelling, customer experience, and marketing objectives.
• Support brand visibility through content initiatives, organic social media, influencer collaborations, and other visibility opportunities when relevant.

Strategic Partnerships and Value Creation

• Identify, structure, and develop brand partnerships with strong affinity, visibility, and value-creation potential.
• Negotiate and oversee agreements that support awareness, acquisition, engagement, and revenue objectives.
• Evaluate co-branding opportunities, strategic alliances, and activations aligned with the brand positioning.
• Ensure disciplined and high-performing management of the partnership portfolio.

Team and Budget Management

• Lead, coach, and develop a multidisciplinary team composed of leaders and subject matter experts in brand, content, production, and partnerships.
• Foster a culture of excellence, cross-functional collaboration, innovation, and accountability.
• Continuously optimize budgets under responsibility, seeking efficiencies and maximizing return on investment.
• Define and monitor performance indicators related to delivery quality, operational efficiency, brand consistency, and value creation.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• 10+ years of experience in marketing, brand management, content, partnerships, or leading multidisciplinary teams.
• Proven experience leading integrated functions that combine strategic thinking with executional excellence.
• Significant experience managing large teams, driving organizational transformation, and overseeing budgets.
• Demonstrated success in developing strategic partnerships and creating business value.

Key Competencies

• Inspirational and collaborative leadership, with the ability to unite multidisciplinary teams around a common vision.
• Strong strategic and business acumen, with the ability to connect brand, content, and partnerships to performance objectives.
• Operational expertise in content, production, brand governance, and integrated marketing orchestration.
• Strong ability to link creativity, operational excellence, and business impact.
• Excellent relationship-building, collaboration, and influencing skills.
• Excellent analytical skills, sound judgment, and strong organizational abilities.
• Fully bilingual (French and English), both spoken and written.

Additional Information

*A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.

**Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

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Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.