Director of Sales (Canada)

Position Summary

The Director of Sales Canada is responsible for driving revenue growth expanding market share and strengthening distributor contractor and representative relationships for the Flex-Tek Construction & Thermal Solutions Groups across all of Canada. This role provides national sales leadership develops and executes the Canadian sales strategy and is accountable for creating building and leading a high-performing sales team that delivers sustainable growth across all provinces and territories. The position requires strong commercial leadership disciplined execution and the ability to collaborate cross-functionally to support broader regional and company objectives.

Key Responsibilities

• National sales strategy and execution: Develop and execute a Canadian sales strategy to achieve revenue targets grow market share and strengthen commercial performance across all of Canada.
• Revenue and quota attainment: Consistently achieve monthly quarterly and annual sales goals and take corrective action when performance is trending below plan.
• Sales team leadership: Create build lead and coach a high-performing sales team across Canada setting clear expectations driving accountability and developing talent to support growth objectives.
• New business development: Identify and pursue new accounts verticals and Distributor relationship management: Build and maintain relationships with key HVAC/plumbing/mechanical distributors; increase stocking levels improve SKU coverage and drive counterlevel sellthrough.
• Contractor engagement and conversion: Win contractor loyalty and increase product adoption through jobsite visits demonstrations training and onsite support.
• New business development: Identify and pursue new accounts verticals and opportunities in residential commercial and industrial segments.
• Pipeline CRM and forecasting discipline: Maintain an active sales pipeline keep CRM information current and provide accurate territory forecasts.
• Market intelligence and competitive positioning: Monitor competitor activity pricing and market trends; position product value to protect profitability and win share.
• Training and product education: Coordinate and deliver product training/certifications for distributor contractor and representative agency staff; support counter days and open houses.
• Trade shows and promotions: Represent the organization at trade shows and promotional events to build brand awareness and generate qualified leads.
• Crossfunctional collaboration: Partner with marketing technical service operations and product teams to support customers resolve issues and align field activity with business objectives.
• Customer support and issue resolution: Assist with technical problem identification and resolution coordinating with internal resources as needed.
• Compliance and professional conduct: Perform all activities in accordance with company policies applicable laws and safety requirements.

Qualifications :

Qualifications

• Minimum 10 years of progressive sales experience including demonstrated success creating building and leading sales teams across Canada.
• Demonstrated success in field sales within HVAC/R mechanical or gas piping products.
• Strong understanding of twostep distribution and contractor pullthrough selling.
• Strong communication negotiation and presentation skills; able to deliver training and product demonstrations.
• Highly organized and commercially disciplined with the ability to lead priorities resources and customer engagement across a national Canadian sales territory.
• Technical aptitude of plumbing and HVAC system applications and installs.
• Proficiency with Microsoft Office tools and CRM systems.
• Valid drivers license and ability to travel extensively across Canada including local and overnight travel.

Additional Information :

Working Conditions

• Significant travel across Canada is required.
• Work is performed in a combination of home office customer locations job sites and distributor facilities.
• May require occasional lifting/handling of product samples and participation in site walkthroughs where safety protocols must be followed.

Measures of Success (KPIs)

• Sales performance: Achievement of Canadian revenue and quota targets across monthly quarterly and annual performance periods.
• Market growth: Year-over-year sales growth and measurable gains in market share across target Canadian regions and segments.
• Distributor performance: Increased distributor stocking positions SKU breadth and improved sellthrough.
• New business: Number and quality of new accounts opened and new opportunities converted to recurring revenue.
• Contractor conversion: Documented contractor conversions repeat orders and trainingdriven adoption.
• Pipeline health: Pipeline coverage and progression (new leads generated qualified opportunities win rate).
• Forecast accuracy: Forecasts reflect a reasonable expectation of territory performance and are updated on schedule.
• Customer engagement: Sales activity levels customer visits jobsite engagement trainings counter days and team field execution aligned with the Canadian sales strategy.
• Issue resolution: Timely coordination of technical/service issues with internal teams and documented customer outcomes.
• Compliance and reporting: Ontime completion of required reporting CRM hygiene and adherence to policy and safety expectations.

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color religion sex sexual orientation gender identity national origin economic status disability age or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics where we celebrate support and embrace diversity.

At no time during the hiring process will Smiths Group nor any of our recruitment partners ever request payment to enable participation including but not limited to interviews or testing. Avoid fraudulent requests by applying jobs directly through our careers website (Careers - Smiths Group plc)

Remote Work :

No

Employment Type :

Full-time

Department / Functional Area: Sales
Experience: years
Vacancy: 1