Inside Sales Representative

Petal is a leading Canadian healthcare technology company helping modernize healthcare through smarter coordination, analytics, and operational workflows.

At Petal Medical Billing, we build technology that simplifies medical billing and helps healthcare professionals spend less time on administration and more time on patient care.

Recognized as a Great Place to Work, we're growing quickly and looking for people who want to make a meaningful impact on healthcare across Canada.

The opportunity

Reporting to the Director of SMB Sales, you will help grow the adoption of Petal Medical Billing and other Petal solutions among healthcare professionals across Quebec.

This is a full-cycle sales role focused mainly on the Quebec medical billing market. You will manage inbound leads, follow up on past opportunities, build pipeline through outbound outreach, and guide prospects through the sales cycle from first conversation to close.

You will work closely with Sales, Marketing, Product, and Billing Operations to understand customer needs, share market insights, and help healthcare professionals simplify their billing workflows.

Your responsabilities

• Build a strong understanding of Petal Medical Billing and clearly explain its value to healthcare professionals.

• Manage inbound leads and generate new opportunities through outbound prospecting.

• Build trusted relationships with prospects by understanding their needs, challenges, and workflows.

• Lead discovery calls, product demos, and webinars.

• Manage your pipeline and opportunities in Salesforce.

• Follow up with older leads and closed-lost opportunities to uncover new business.

• Collaborate with Billing Operations to answer customer questions and support a smooth handoff.

• Share customer feedback and market insights with Marketing and Product.

• Represent Petal at industry events and conferences in Quebec when needed.

What you bring

• Professional experience in sales, healthcare technology, medical billing, or another customer-facing role.

• A proactive approach to prospecting, follow-ups, and relationship building.

• Strong communication skills and a consultative sales approach.

• Excellent proficiency in French and good proficiency in English, both spoken and written, in order to communicate with English-speaking clients.

• Good organization and the ability to manage several opportunities at once.

• Self-motivation and comfort working without constant direction.

• Curiosity and the ability to learn technical or industry-specific topics quickly.

• A collaborative mindset, with openness to other’s ideas and feedback.

• Resilience when handling objections and moving deals forward.

Experience selling into healthcare, using Salesforce, or working in a medical billing environment is a strong asset.

We’re also open to candidates with strong customer-facing experience who are eager to grow in a full-cycle sales role.

What You’ll Gain

• The opportunity to help modernize healthcare across Canada.

• A high-impact role focused on an important market for Petal.

• A collaborative sales team where people share ideas and support each other.

• Close collaboration with leaders across Sales, Product, Marketing, and Billing Operations.

• The chance to work on a product that helps healthcare professionals simplify their work and spend more time on patient care.

Our benefits

• 4 to 6 weeks of paid vacation per year;

• 5 paid personal days per year;

• A group RRSP / DPSP plan with employer contribution;

• A complete group insurance plan, from day 1;

• An annual wellness allowance;

• Access to the Lumino Health telehealth application;

• Recurring remote/hybrid work allowance; In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.