Mobile App Growth Specialist

MatchBox Consulting Group is currently seeking a Mobile App Growth Specialist for a 6 month contract role with a client of ours located in Vancouver.

Responsibilities:

• Supporting the tracking of feature-level app performance in collaboration with Technology and UX teams to help understand the impact of roadmap initiatives and identify areas for improvement
• Working with channel teams (Paid, CRM, Digital Merchandising) to help increase the visibility of the mobile app across key digital touchpoints
• Assisting in the preparation and delivery of the monthly app performance report, highlighting overall app health, key trends, and observations
• Supporting the use of attribution tools to gather insights and help inform channel-level optimizations for app acquisition and engagement
• Assisting with the implementation of App Store Optimization (ASO) initiatives in partnership with an external agency to improve app discoverability and conversion
• Partnering with Digital Merchandising to help coordinate and execute app-specific campaigns, including product launches, sales events, and exclusive assortments
• Coordinating and uploading app content in collaboration with Digital Merchandising, UX, and Brand teams to ensure an on-brand and consistent experience
• Supporting the maintenance of a centralized insights database to organize research, track learnings, and contribute to persona and audience development
• Assisting in the creation of quarterly reports by compiling VOC and behavioral data to highlight key themes and insights
• Gathering and organizing qualitative and quantitative data to support ongoing improvements to the app experience
• Building collaborative relationships with cross-functional partners to help ensure alignment and smooth execution of app-related initiatives

Requirements:

• Bachelor’s degree in business, marketing, or a related field
• 3+ years of experience in mobile app growth, digital commerce, or performance marketing
• Experience collaborating with cross-functional teams including Merchandising, UX, Technology, and Analytics
• Passionate about delivering exceptional digital experiences and driving measurable impact
• Strong analytical skills and the ability to interpret data and translate insights into clear recommendations
• Experience with reporting and dashboarding tools and are comfortable communicating performance to stakeholders
• Experience synthesizing data and research in an action-oriented manner
• Highly organized and able to manage multiple priorities in a fast-paced, deadline-driven environment
• Proactive problem solver who identifies opportunities and drives continuous improvement
• Effective communicator who can influence across different teams and levels of the organization

For more current job opportunities, Follow MatchBox at linkedin.com/company/matchbox-recruitment/

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About MatchBox

Headquartered in downtown Vancouver and serving clients nationally, MatchBox is one of the leading recruitment and solutions firms that specializes in the fields of IT & Technology, Engineering & Technical, Real Estate & Construction, and Accounting & Finance. We offer unrivaled expertise with our team's extensive experience in the recruitment and professional services industry. We are dedicated to building great connections and creating strong opportunities within the workforce and the labor market.

Equal Opportunities

MatchBox is committed to providing equal opportunities for all applicants. We welcome and encourage applications from people of all backgrounds, including members of minority groups such as racialized individuals, people with disabilities, LGBTQ+ individuals, and Indigenous peoples. It is a priority for us that all candidates are treated fairly and without discrimination. Our recruitment teams receive ongoing training on using objective criteria for evaluating candidates and other related topics to create an inclusive and welcoming environment for all.

Work Permits

Please note that we require all interested candidates to obtain the necessary work permits from the Government of Canada prior to submitting an application. This position is open exclusively to individuals residing in Canada and legally authorized to work in Canada. Applications not meeting these criteria will not be considered.

Further Consideration

We receive a high volume of applications and are only able to contact candidates who are selected for further consideration.

Find out more at www.matchboxhr.com