Senior Strategist

As a Senior Strategist at CMyoullserve asastrategic orchestrator bringing together insights creativity and channelexpertiseinto cohesiveomni-channelhigh-impact campaignsand digital connective tissue between our creative partners media team CRM specialists and web strategiststranslating big-picture brand vision into integrated 360-degree plans that drivereal results. This is a unique opportunity to work on a brand that is known for quirky lifestyle-driven creative and genuine freedom to the direct impact of your work and you will be a strategic thought partner with real influence.

Please note you are applying to an active job opening.

You Will:

• Develop integrated communications strategies for major campaigns translating creative direction into cohesive channel strategies and lower-funnel messaging
• Lead audience insights workcollaborating with media and research toidentifyemerging insights andvalidatestrategic direction using AI tools
• Plan complete campaign strategies across creative media CRM and web ensuring consistent messaging andoptimalchannel mix
• Review campaign analytics and performance data to make data-informed optimization recommendations
• Orchestrate cross-functional collaboration serving as the strategic hub connecting all teams and touchpoints
• Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences
• Drive proactive thinkingidentifyingopportunities proposing fresh approaches and executing with autonomy
• Build client partnerships anddemonstratethe value of integrated strategic planning

You Have:

• 58 years in communications planning integrated campaign strategy or related experience (agency or brand)
• Proven expertise in messaging frameworks channel strategy and multi-touchpoint campaign planning
• Strong media collaboration experience and ability to align strategy with channel performance and audience insights
• Solid analytics literacyyou read tracking reports understand KPIs and translate data into actionable recommendations
• Self-starting mentality with comfortoperatingin ambiguous fast-paced environments
• Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative technical and business audiences

Bonusif you have:

• Experience on Integrated Agency Teams (IAT) or similar cross-functional structures
• Daily hands-on experience with AI tools
• Brand strategy or messaging development experience
• Experiencemarketingluxury/lifestyle brands
• **Background with automotive is a big plus

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave and sick days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings filter keywords during the review of prospective candidates and in some cases transcribe interviews with our recruiters. Human review remains central to the process and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Senior IC