Remote Sales Development Representative (SDR)

About Lillio (formerly HiMama) and Our Mission:

At Lillio (formerly HiMama), we are a mission driven business with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff. We are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children’s successful development and learning: relationships, play, creativity, and loving, nurturing caregiving. If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you.

Lillio is a Series B, private-equity backed company and we're proud to be part of the Bain Double Impact portfolio. Lillio is recognized as an industry leader, most recently selected in 2025 by Time Magazine as one of the world's top EdTech companies.

We’re looking for quick-thinking, hard working and naturally curious individual who is ready to roll up their sleeves and get to work alongside our sales team as we pursue rapid expansion. Ideal candidates enjoy connecting with people and strive to exceed set targets. They are keen to take on a challenge and looking to take their career to the next level. Finally, they’re looking to make an impact on the world beyond dollars and cents; working with a social enterprise you will personally have the opportunity to improve outcomes for hundreds of thousands of children worldwide.

As the first line of communication with a prospect, the ideal SDR has a strong understanding of the sales process and excels at researching leads, starting new relationships with decision makers, and setting up AAEs, AEs, and AMs for success (Associate Account Executives, Account Executives, and Account Managers). The SDR should be curious, a quick learner, have strong communication skills, and an ability to showcase our offering in a compelling and relevant way.

The Sales Team

Sales at Lillio is a small, high-energy, collaborative, and ambitious team that is striving to drive accelerated growth of our business. We have a strong team mentality and a desire to work hard and win to support our customers.

What You’ll be Doing:

• Utilize research to meet and exceed monthly quotas for creating new sales opportunities each month. You will do this through responding to warm and hot inbound leads as well as cold calling and cultivating new leads


• Identity the gaps keeping prospects from achieving their goals and suggest appropriate products to help them achieve their success


• Build rapport quickly with key decision makers in early childhood programs (owners, directors, systems leaders)


• Prioritize and organize your lead pipeline for maximum efficiency on a daily basis


• Record and update data in Salesforce accurately and in real-time


• Stay in tune with changes in the Early Childhood Education industry


• Be an active team member, collaborating with your team and coordinating cross-functionally, especially as it pertains to top-of-funnel motions


• Continue to learn and grow as a sales professional

What You Bring to The Team:

• Mission alignment with our commitment to young children and the adults who care for them


• An excitement to jump into a new opportunity with some sales or customer success experience at a fast-paced, dynamic organization


• Highly motivated and energetic, with a strong desire to engage potential customers through outbound calls


• Exceptional verbal and written communication skills


• Highly organized with ability to multitask, prioritize time while maintaining attention to detail


• A strong history of meeting and exceeding measurable performance goals


• A strong history of showing a growth mindset that thrives in a culture of coaching, feedback, and encourages self reflection and personal development


• Thinking outside-the-box to drive innovation and change


• The ability to persevere and overcome objection to achieve long term goals

$50,000 - $80,000 a year

This role is comprised of a guaranteed base salary ($50,000 - $55,000 CAD/year), with a variable component of up to $30,000 CAD/year (paid monthly), based on individual performance and attainment of goals (as outlined in the Commission Plan).

Note: we are only considering Canadian applicants for the position at this time.

This role is posted to hire a backfill.

Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you! Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role.

Lillio Perks

-- Flexible working arrangements; we are a remote-first company who gathers together (virtually) every quarter, and in-person at least once per year. You must be willing to travel in-person as required for the role

-- Health benefits package includes medical, dental and vision

-- Paid time off, including vacation, personal and volunteer days

-- Opportunities for learning, mentorship and professional development

-- Ongoing team-wide and company-wide virtual social activities and success celebrations

Accessibility

Lillio is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the "Accommodations Question" box on your application. Accommodations may include but are not limited to: alternative methods of communication, providing a detailed “what to expect”, or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.

Commitment to Diversity

Diversity, Inclusion and Belonging are central to Lillio's core values. Lillio aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.

Equal Employment

Lillio is an equal employment opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.