Senior Product Marketing Manager, Secure Communications

Overview

The Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for one or more product lines within the BlackBerry Secure Communications portfolio (SecuSUITE, AtHoc, UEM), serving government, defense, public safety, and critical infrastructure markets. This role translates deep technical and threat-landscape knowledge into authoritative, declarative messaging aligned to the BlackBerry Point of View campaign framework and its pillars of Total Communication Integrity and Unified Critical Operations. The differentiator for this role is AI fluency. The successful candidate has demonstrated replacing manual workflows with multi-agent systems for research, content production, competitive intelligence, and sales enablement, with measurable gained leverage. This role partners with Product Management, Integrated Marketing, Sales, Content, Brand, PR, Sales Enablement, and Field Marketing to deliver category-defining work. Key Responsibilities

AI Strategy & Agentic Workflow Development: Architect and stand up a new AI tooling stack for Secure Communications product marketing, including model selection, agent orchestration frameworks, retrieval pipelines, and evaluation criteria. Develop and maintain reusable agents and skills for competitive intelligence, content repurposing, persona simulation, message testing, and sales enablement output. Document prompt patterns, guardrails, and quality benchmarks. Train product marketing peers and adjacent teams to operate this capability. Maintain working knowledge of frontier model capabilities, MCP and tool/skill ecosystems, and practical limits of current systems. Bring new capabilities into production as they emerge. Establish measurable output gains (cycle time, asset volume, research depth) and report on them. Positioning, Messaging & Go-to-Market: Own positioning, messaging hierarchies, and go-to-market strategy for assigned products, aligned to the Point of View campaign framework. Translate technical capabilities into declarative, C-suite-appropriate value propositions. Lead launches for new products, releases, and certifications, coordinating across product management, sales, channel, communications, and brand. Content & Sales Enablement: Develop and ship pitch decks, battle cards, one-pagers, demo scripts, technical solution briefs, whitepapers, and web copy. Use AI to accelerate the draft while maintaining final voice and editorial judgment. Ensure consistency across product page copy, sales collateral, analyst materials, and event content. Brief field sales directly. Capable of delivering executive briefings without supervision. Qualifications

7+ years of B2B product marketing experience, with at least 3 years marketing security, communications, or mission-critical software to government, defense, or regulated enterprise buyers. Hands-on experience with generative AI and agentic systems in a marketing function. Ability to walk through specific workflows, tooling, and measurable output gains; discussion expected in interview. Working fluency with prompt engineering, retrieval-augmented generation, agent orchestration frameworks, MCP, and API-level access to frontier models. Fluency with the security industry: threat actors, regulatory drivers, and the buyer dynamics inside national security and public safety organizations. Proven ability to write authoritative, declarative prose for senior B2G buyers. Portfolio or work samples required. Experience launching products in regulated, certification-driven markets where technical accuracy is essential. Strong go-to-market skills: ICP development, messaging hierarchies, content frameworks, pricing and packaging input, and sales play design. Experience with marketing automation and analytics platforms and integrating AI workflows with them. Bachelor's degree in marketing, business, computer science, engineering, or related field. Advanced degree or relevant security certifications (CISSP, Security+) or technical AI credentials are a plus. What you bring: AI-driven builder mindset, editorial discipline, strong security domain credibility, collaborative communication, curiosity and adaptability. What You Bring (summary)

A builder's instinct for AI and a track record of shipping agents and skills. Editorial discipline with authoritative B2G prose. Strategic judgment on what to automate and what requires human input. Collaborative, declarative communication style for field sales, customers, and analysts. Details

Scheduled Weekly Hours: 40 Compensation: Base salary range $110,825.00 – $157,300.00. The stated range is a good-faith estimate and actual compensation is determined at hire based on qualifications and other factors. Benefits: VIP program, medical/dental/vision, life, disability, retirement, employee share purchase program, paid time off, and other benefits per eligibility. Disclosure of Position Status: This is an active opening. We are seeking to fill this position immediately. Disclosure of Artificial Intelligence: We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed by our hiring team. About BlackBerry: Based in Waterloo, Ontario, BlackBerry delivers secure communications and critical event management with a portfolio designed for safety, security, and reliability. ©2026 BlackBerry. All rights reserved. Equal Employment Opportunity statement and contact information available in the official posting.

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