Digital Marketing Manager

Job Description

Job DescriptionSalary: $85,000-$115,000

About the Role

The Digital Marketing Manager is responsible for leading Panagos online marketing presence across owned and third-party digital channels. This role combines oversight of social media, email marketing, third-party delivery platforms, digital listings, e-gift cards, and loyalty/rewards initiatives to drive sales, customer engagement, and brand growth. This position serves as the department lead for Panagos digital customer touchpoints and will play a key role in strengthening the brands online visibility, improving digital performance, and helping guide the selection and rollout of a future loyalty/rewards program. The role also oversees social media strategy and direction, with hands-on execution support from a Social Media Specialist and Content Creator.

Activities & Impact

Digital Marketing Strategy & Leadership

• Lead Panagos digital marketing strategy across social media, email, third-party delivery, digital listings, e-gift cards, and loyalty-related initiatives.
• Develop annual and quarterly plans that align digital marketing priorities with brand and business goals.
• Identify opportunities to improve customer acquisition, retention, digital engagement, and channel performance.
• Represent the Marketing team in cross-functional discussions related to digital programs, tools, and customer experience initiatives.

Social Media Strategy & Oversight

• Own the social media strategy across Meta, TikTok, X, Reddit, and emerging platforms.
• Set direction for content pillars, campaign integration, audience growth, and community engagement.
• Oversee the Social Media Specialist and Content Creator in the planning, development, publishing, and optimization of social content.
• Ensure Panagos social voice is consistent, on-brand, timely, and culturally relevant.
• Monitor trends, platform developments, and competitor activity to identify opportunities for Panago to participate and grow relevance.
• Oversee influencer and creator partnership strategy, including sourcing, briefing, approvals, and performance expectations.
• Manage paid social boosting budgets and review performance to improve reach, engagement, and efficiency.

Email Marketing & CRM

• Own the email marketing program end-to-end, including campaign strategy, calendar planning, creative briefing, build oversight, QA, deployment, segmentation, and performance reporting.
• Develop and execute promotional calendars such as flash sales, app-exclusive offers, and retention campaigns.
• Monitor and optimize audience segmentation, list hygiene, and campaign performance.
• Partner with internal and external resources to continuously improve email effectiveness and customer communication.

Third-Party Delivery Platform Management

• Manage relationships with third-party delivery partners including Uber Eats, DoorDash, Skip, Nuu Catering, and other relevant platforms.
• Lead pricing, promotional, product, and profitability analysis to inform channel strategy.
• Oversee marketplace performance, including sponsored listings, visibility, and promotional investment.
• Participate in partner meetings and manage communication and issue resolution.

Loyalty, Rewards & Digital Programs

• Represent Marketing in the evaluation, selection, and near-future rollout of a new loyalty/rewards program.
• Coordinate loyalty-related campaign planning, approvals, internal communication, and launch readiness.
• Support optimization of loyalty and retention programs through insights, reporting, and operational improvements.
• Oversee e-gift card program management, including promotions, functionality, and coordination with internal teams and vendors.

Digital Presence & Listings Management

• Oversee and maintain brand presence across Panago, Google Business Profile, Apple Maps, Yelp, and other key digital listings platforms.
• Ensure store-level updates are accurate and timely, including hours, openings, closures, renovations, and special notices.
• Maintain consistency and accuracy across all digital listings and customer-facing information online.

Performance Reporting & Optimization

• Track and report on KPIs across digital channels, including email performance, social engagement, audience growth, 3rd party performance, listing health, and outcomes.
• Translate data into actionable recommendations to improve channel performance and customer experience.
• Present regular updates, results, and recommendations to the Senior Director of Marketing and leadership team.

Cross-Functional Collaboration

• Partner closely with Operations, IT, Finance, Training, and external agencies/vendors to ensure smooth execution of digital marketing initiatives.
• Collaborate across the Marketing team to integrate campaigns across channels and ensure digital execution supports broader business priorities.

Qualifications & Experience

• 57 years of experience in digital marketing, social media, CRM/email, or e-commerce marketing, ideally in QSR, retail, franchise, or consumer brand environments.
• Experience managing multiple digital channels and external partners.
• Strong understanding of social media strategy, email marketing, digital customer journeys, and performance measurement.
• Experience working with third-party marketplaces, online listings, loyalty programs, or digital customer platforms is strongly preferred.
• Proven ability to manage projects and priorities across multiple stakeholders.
• Strong analytical mindset with the ability to translate data into decisions and action.
• Excellent written and verbal communication skills.
• Team leadership or people management experience is preferred.
  

Key Competencies

• Strategic thinking with strong execution discipline
• Digital fluency across owned and third-party channels
• Strong project management and organization
• Data-driven decision making
• Leadership and coaching ability
• Collaborative, cross-functional mindset
• Brand judgment and attention to detail
• Comfortable in a fast-paced, evolving environment

Who Were Looking For

You are a digitally savvy marketing leader who can balance strategy with execution. You understand how all the pieces of the digital ecosystem work together, from social and email to delivery platforms and loyalty. You know how to build structure, improve performance, and lead people well. You are equally comfortable reviewing campaign results, guiding creative direction, solving operational issues, and representing Marketing in important business initiatives.

Why Join Panago?

Joining Panago means having the opportunity to make a meaningful national impact with one of Canadas most recognized and trusted pizza brands. Youll have the creative mandate to help shape how Canadians experience Panago, bringing bold ideas to life alongside a supportive, passionate, and innovative marketing team. We offer a competitive salary, comprehensive benefits, and opportunities for growth, on a team where your work can truly make an impact.

For a rewarding career, we also include:

• Competitive salary and vacation benefits
• Comprehensive dental and extended health benefits
• Corporate support for paid community volunteering
• Learning opportunities, including support for training, self-development, and well-being
• Support for the work-life balance, including a flexible schedule
• A personal pizza allowance to share the pizza love with your friends and family

Additional Details

• This position is hybrid and our head office is located in Abbotsford
  

Fairness, Opportunity & Growth

At Panago, we believe strong teams are built on fairness, respect, and merit. We hire people based on their skills, experience, work ethic, character, and potential to succeed. We support team members who are committed to growing, contributing, and performing at a high level. We want Panago to be a workplace where people are well supported, treated fairly, expectations are clear, and opportunity is tied to effort, capability, and results.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, employment and educational verification.

We appreciate the interest and efforts of all applicants; however, only those short-listed as candidates will be contacted.