GTM Engineer

About our client

Our client is composed of a team of passionate tech experts, seasoned industry professionals, and experienced hoteliers who have come together to tackle the revenue management challenges hotels face. By combining deep industry knowledge with innovative AI-driven technology, our client helps hotels optimize pricing, increase profitability, and streamline operations.

Our client provides a fast-growing next-generation revenue management solution (RMS) designed to empower hotel revenue managers with data-driven pricing, forecasting, and yield optimization capabilities. Our client's platform leverages advanced AI, predictive analytics, and real-time market insights to help clients maximize profitability and streamline operations. Our client is scaling quickly and looking for ambitious team members to help build the future of hospitality tech.

Role Overview

The Go-To-Market Engineer sits at the intersection of sales, marketing, data, and automation. This role is responsible for designing, building, and optimizing the technical infrastructure behind our client's revenue engine.

This is a hands-on builder role focused on CRM architecture, automation workflows, enrichment pipelines, outbound infrastructure, analytics, and experimentation frameworks.

The successful candidate will be based within commutable distance of our client's office in Saint-Laurent, Montreal, working in a hybrid work model!

What you will own:

Revenue Systems & GTM Architecture (~40%)

• Design, build, and optimize our CRM architecture in HubSpot—lifecycle stages, pipeline structure, lead scoring, attribution logic, and automated workflows.
• Architect lead routing, nurturing sequences, and lifecycle progression systems that scale with the business.
• Ensure data cleanliness, integrity, and reporting accuracy across the entire revenue stack.
• Document scalable GTM systems and processes so the team can move fast without breaking things.
  

Automation & Outbound Infrastructure (~20%)

• Build and maintain outbound infrastructure: domains, sending tools, deliverability monitoring, and sequencing platforms.
• Connect tools via APIs, webhooks, and platforms like Zapier, Make, or Clay to create seamless data flows.
• Manage enrichment tools and prospecting platforms to keep pipeline coverage sharp.
• Continuously improve technical performance of outbound and inbound acquisition channels.
  

Data, Analytics & Experimentation (~20%)

• Build dashboards that tell the story of pipeline health, funnel performance, CAC, LTV, and conversion metrics.
• Design attribution models that give leadership clear visibility into what’s working and where to double down.
• Run structured GTM experiments—ICP testing, messaging variants, segmentation—and translate results into strategic recommendations.
• Support forecasting and revenue planning with data the team actually trusts.
  

Product Marketing & Narrative (~20%)

• Own Ampliphi’s positioning, messaging, and competitive narrative—making sure every touchpoint communicates our value clearly and compellingly.
• Develop and iterate on campaign messaging across outbound, content, and demand-gen channels.
• Create sales enablement materials, one-pagers, and competitive battlecards that give the sales team an edge.
• Conduct market and competitive research to keep our GTM strategy grounded in reality, not assumptions.
• Translate product capabilities into customer-centric stories that resonate with revenue managers and hotel operators.
  

Cross-Functional Collaboration

• Partner closely with Sales, Product, and Leadership to align GTM execution with company strategy.
• Improve pipeline velocity and sales efficiency through tighter systems and sharper messaging.
• Provide structured reporting and strategic insights directly to the CEO.

Requirements

About You:

Core Qualifications

• 3–6+ years in Product Marketing, GTM Engineering, Growth, RevOps, or a hybrid of these—ideally in B2B SaaS.
• You’ve owned positioning and messaging for a product and know how to translate features into outcomes.
• Strong hands-on experience with HubSpot (preferred) or Salesforce—you’re not just a user, you’re an architect.
• Deep understanding of B2B SaaS revenue funnels from first touch to closed-won.
• Experience building and optimizing marketing automation workflows that actually move pipeline.
• Comfortable working with APIs, integrations, and connecting systems across the GTM stack.
• Strong analytical instincts—you think in systems, measure what matters, and let data drive decisions.
  

Technical Competencies

• CRM configuration, workflow automation, and lifecycle management.
• Data enrichment, segmentation, and prospecting infrastructure.
• Attribution modeling and funnel reporting.
• SQL or advanced spreadsheet modeling skills.
• Familiarity with tools such as HubSpot, Apollo/ZoomInfo, Clay, Zapier/Make,Outreach/Salesloft, and GA4.
  

What Sets You Apart

• You’ve worked in an early-stage or high-growth SaaS environment and thrive in ambiguity.
• You’re already using AI-driven tools to accelerate your work—content, automation, research, or analysis.
• Light scripting chops (Python or JavaScript) for custom integrations or data manipulation.
• Experience optimizing email deliverability infrastructure.
• A portfolio or examples of positioning, messaging, or campaign work you’re proud of.
  

What Success Looks Like:

Within 90 days:

• CRM architecture is clean, scalable, and documented
• Automated lead routing and lifecycle workflows are operational
• Clear dashboards exist for funnel health and revenue metrics
• Initial positioning and messaging framework is in place and being tested in campaigns.
• Initial GTM experiments are running consistently

Within 6 months:

• Measurable improvements in pipeline velocity and conversion rates
• Clear attribution visibility across channels
• Outbound and inbound infrastructure fully optimized
• Ampliphi’s market narrative is sharp, differentiated, and consistently reflected across every customer touchpoint.
• Scalable growth systems supporting sustained revenue expansion

Why our Client

• High-ownership role with direct CEO visibility—your work shapes company trajectory.
• A chance to define the GTM playbook at a company that’s scaling into a massive market.
• Work at the frontier of AI-powered hospitality tech, where your systems and stories directly drive revenue.
• Collaborative, low-ego team that values builders and clear thinkers.